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Consumer behavior :building marketin...

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Hawkins, Del I.

Consumer behavior :building marketing strategy /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Consumer behavior :Del I. Hawkins, David L. Mothersbaugh.
其他題名:	building marketing strategy /
作者:	Hawkins, Del I.
其他作者:	Mothersbaugh, David L.
出版者:	New York :McGraw-Hill Irwin,c2013.
面頁冊數:	xxvii, 772p.: col. ill., 26 cm.
附註:	Includes index.
標題:	Consumer behaviorUnited States.
ISBN:	9780071315128 (alk. paper : IE)

Consumer behavior :building marketing strategy /
Hawkins, Del I.

Consumer behavior :building marketing strategy /Del I. Hawkins, David L. Mothersbaugh. - 12th ed. - New York :McGraw-Hill Irwin,c2013. - xxvii, 772p.: col. ill., 26 cm.

Includes index.

ISBN: 9780071315128 (alk. paper : IE)

LCCN: 2011049525Subjects--Topical Terms:

219970
Consumer behavior
--United States.

LC Class. No.: HF5415.33.U6 / H38 2013

Dewey Class. No.: 658.8/3420973

Consumer behavior :building marketing strategy /
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020 $a 9780071315128 (alk. paper : IE)
020 $a 9780071318174 (alk. paper : IE)
020 $a 0071318178 (MHID)
020 $a 9780073530048 (alk. paper)
020 $a 0073530042 (alk. paper)
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040 $a DLC $c DLC
042 $a pcc
043 $a n-us---
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245 1 0 $a Consumer behavior : $b building marketing strategy / $c Del I. Hawkins, David L. Mothersbaugh.
250 $a 12th ed.
260 $a New York : $b McGraw-Hill Irwin, $c c2013.
300 $a xxvii, 772p.: $b col. ill., $c 26 cm.
500 $a Includes index.
650 0 0 $a Consumer behavior $z United States. $3 219970
650 0 0 $a Market surveys $z United States. $3 221353
650 0 0 $a Consumer behavior $z United States $3 236172
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