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Optimal investment and marketing str...

Murynets, Ilona.

Optimal investment and marketing strategies

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Optimal investment and marketing strategiesIlona Murynets.
作者:	Murynets, Ilona.
出版者:	Singapore ;World Scientific Pub. Co.,c2012.
面頁冊數:	viii, 79 p. :ill. (some col.)
標題:	Pricing.
電子資源:	http://www.worldscientific.com/worldscibooks/10.1142/8349#t=toc
ISBN:	9789814383271 (electronic bk.)

Optimal investment and marketing strategies
Murynets, Ilona.

Optimal investment and marketing strategies[electronic resource] /Ilona Murynets. - Singapore ;World Scientific Pub. Co.,c2012. - viii, 79 p. :ill. (some col.) - Systems research series ;v. 2. - Systems research series ;v. 2..

Includes bibliographical references (p. 73-79) and index.

Over the past decade, innovative technologies have resulted in an extensive growth of new services. Each new service requires a number of management and marketing decisions to be made well in advance of its launch and throughout its entire life cycle. This book develops mathematical models to facilitate decision-making dealing with technologically innovative services. Specifically, it develops (i) models for optimal pricing strategies of subscription services on monopolistic and duopolistic markets; (ii) an analytical model for optimal investment and optimal pricing strategies for innovative maintenance service contracts; and (iii) a model for targeting customers in marketing campaigns. In addition, the models (i)-(iii) can also be used to forecast an aggregate demand for a new service as well as the service demand for each individual customer.

Electronic reproduction.
Singapore :
World Scientific Publishing Co.,
2012.

System requirements: Adobe Acrobat Reader.

ISBN: 9789814383271 (electronic bk.)Subjects--Topical Terms:

192215
Pricing.

LC Class. No.: HG4515.2

Dewey Class. No.: 658.816

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