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Innovation and strategy of online games

Jong, H. Wi.

Innovation and strategy of online games

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Innovation and strategy of online gamesJong H Wi.
作者:	Jong, H. Wi.
出版者:	London :Imperial College Press ;c2009.
面頁冊數:	xx, 220 p. :ill. (chiefly col.)
標題:	Electronic games industry.
電子資源:	http://www.worldscientific.com/worldscibooks/10.1142/P626#t=toc
ISBN:	9781848163577 (electronic bk.)

Innovation and strategy of online games
Jong, H. Wi.

Innovation and strategy of online games[electronic resource] /Jong H Wi. - London :Imperial College Press ;c2009. - xx, 220 p. :ill. (chiefly col.)

Includes bibliographical references (p. 211-214) and index.

This book is the first study to survey, over a ten-year period, innovations and the industrial formation process of online game business, and global strategies of major Korean online game companies. It focuses on the innovative factors which made the Korean online game industry grow tremendously and successfully to gain competitiveness in the global game industry. These include: the main factors stimulating online game business; virtual business created by online games as well as an examination of the role of the Korean government at the beginning and developmental period of the online gaming business. This book also contains authentic and accumulated research conducted over five years in the international domain of the online game industry. This research unveils diverse strategies of game companies and presents cognitive differences toward the online game business where various convergences will occur between the online game and other Internet businesses.

Electronic reproduction.
Singapore :
World Scientific Publishing Co.,
2009.

System requirements: Adobe Acrobat Reader.

ISBN: 9781848163577 (electronic bk.)Subjects--Topical Terms:

576090
Electronic games industry.

LC Class. No.: HD9993.E452 / J66 2009

Dewey Class. No.: 338.477948

Innovation and strategy of online games
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