國立高雄大學圖資館 |

影響低碳運具購買意願因素之探討 = Determinants of Low-Carbon Vehicles Purchase Intention：The Case of Kinmen County : 以金門地區為例

Record Type:	Language materials, printed : monographic
Paralel Title:	Determinants of Low-Carbon Vehicles Purchase Intention：The Case of Kinmen County
Title Information:	以金門地區為例
Author:	傅仰鑫,
Secondary Intellectual Responsibility:	國立高雄大學
Place of Publication:	[高雄市]
Published:	撰者;
Year of Publication:	2012[民101]
Description:	99面圖，表格 : 30公分;
Subject:	電動車
Subject:	Electric vehicles
Online resource:	http://handle.ncl.edu.tw/11296/ndltd/09668764106661318068
Notes:	106年10月31日公開
Notes:	參考書目：面79-87
Notes:	含附錄
[NT 15001349]:	以金門地區為例
Summary:	全球暖化、氣候的遽變使生態環境造成嚴重破壞，激起消費者對環境議題的重視，在強調節能減碳綠能消費的誘因下，綠能行銷因應而生。本研究以金門地區一般消費者做為研究對象，採便利抽樣，共發放660份問卷，回收626份有效問卷，有效回收率為94.85%。並以探索性因素分析、信度分析、相關分析、差異分析及迴歸分析等以達成檢測消費者環保態度、主觀規範、產品知識、品牌形象與所具風險認知等變項對於電動車產品之購買意願的影響。分析結果發現(一)資源有限因素與購買意願呈現顯著正相關；(二)資源無限因素與購買意願呈現顯著負相關；(三)主觀規範因素與購買意願呈現顯著正相關；(四)產品知識因素與購買意願呈現顯著正相關；(五)品牌形象因素與購買意願呈現顯著正相關；(六)社會風險因素與購買意願呈現顯著正相關；(七)績效風險因素與購買意願呈現顯著負相關。而對購買意願之影響則是；(一)資源有限因素會顯著正向影響購買意願；(二)資源無限因素會顯著反向影響購買意願；(三)社會風險因素對產品知識與購買意願間具調節效果。普遍消費者對於政策鼓勵措施尚須加強及環保態度之教育認知，以使得消費者能進而提升其購買意願。本研究亦發現消費者無論是態度或意圖皆對此推行電動車政策均持正面上的支持，建議政府與電動車業者應針對行銷策略應詳加檢視。 Global warming and climate change has caused serious damage to the ecological environment, stimulating consumers to pay much more attention to environmental issues. Under the temptation of conserving energy and reducing carbon emissions, the green industry is born. This research's object of study is the normal consumer in Kinmen. This research used systematic sampling, and gave out 660 questionnaires in total. Subtracting 34 null questionnaires, there are 626 valid questionnaires and an effective response rate of 94.85%. Using exploratory factor analysis, reliability analysis, analysis of correlation, analysis of variance, regression analysis, etc., the research shows how variables, such as consumers' attitudes towards the environment protection, subjective norms, product knowledge, brand image and cognition of risks, would affect the purchase intention of electric vehicle products.Results of analysis shows that (1) Limited resources has a positive correlation with purchase intention; (2) Unlimited resources has a negative correlation with purchase intention; (3) Subjective norms show a positive correlation with purchase intention; (4) Product knowledge shows a positive correlation with purchase intention; (5) Brand image show a positive correlation with purchase intention; (6) Social risk show a positive correlation with purchase intention;(7).Performance risk show a negative correlation with purchase intention The effects on purchase intention are (1) Limited resources will positively affect purchase intention; (2) Unlimited resources will negatively affect purchase intention; (3) Social risks have an adjusting effect on product knowledge and purchase intention. On the government's policies and encouraging measures, most consumers point out that the government should improve on more propaganda and explanation concerning information on electric vehicles, in order to increase the purchase intention of consumers. This research also found that consumers, whether it comes to attitudes or intentions, all show positive support for policies on electric vehicles, and recommend the government and businesses of electric vehicles to take this into consideration when using marketing strategies.

影響低碳運具購買意願因素之探討 = Determinants of Low-Carbon Vehicles Purchase Intention：The Case of Kinmen County : 以金門地區為例
傅, 仰鑫

影響低碳運具購買意願因素之探討 = Determinants of Low-Carbon Vehicles Purchase Intention：The Case of Kinmen County : 以金門地區為例 / 傅仰鑫撰 - [高雄市] : 撰者, 2012[民101]. - 99面 ; 圖，表格 ; 30公分.
106年10月31日公開參考書目：面79-87含附錄.
電動車Electric vehicles

影響低碳運具購買意願因素之探討 = Determinants of Low-Carbon Vehicles Purchase Intention：The Case of Kinmen County : 以金門地區為例
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