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Reconnecting marketing to markets

~

Araujo, Luis, (1970-)

Reconnecting marketing to markets

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Reconnecting marketing to marketsedited by Luis Araujo, John Finch, Hans Kjellberg.
其他作者:	Araujo, Luis,
出版者:	Oxford :Oxford University Press,2010.
面頁冊數:	1 online resource (xv, 275 p.) :ill.
標題:	MarketingPhilosophy.
電子資源:	http://dx.doi.org/10.1093/acprof:oso/9780199578061.001.0001
ISBN:	9780191738043 (ebook) :

Reconnecting marketing to markets
Reconnecting marketing to markets[electronic resource] /edited by Luis Araujo, John Finch, Hans Kjellberg. - Oxford :Oxford University Press,2010. - 1 online resource (xv, 275 p.) :ill.

Includes bibliographical references and index.

This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.

ISBN: 9780191738043 (ebook) :No priceSubjects--Topical Terms:

578351
Marketing
--Philosophy.

LC Class. No.: HF5415 / .R43 2010

Dewey Class. No.: 658.8'001

Reconnecting marketing to markets
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245 0 0 $a Reconnecting marketing to markets $h [electronic resource] / $c edited by Luis Araujo, John Finch, Hans Kjellberg.
260 $a Oxford : $b Oxford University Press, $c 2010.
300 $a 1 online resource (xv, 275 p.) : $b ill.
504 $a Includes bibliographical references and index.
520 8 $a This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.
588 $a Description based on print version record.
650 0 $a Marketing $x Philosophy. $3 578351
650 0 $a Marketing $x Social aspects. $3 230848
700 1 $a Araujo, Luis, $d 1970- $3 578349
700 1 $a Finch, John. $3 578350
700 1 $a Kjellberg, Hans. $3 564397
776 0 8 $i Print version $z 9780199578061
856 4 0 $3 Oxford scholarship online $u http://dx.doi.org/10.1093/acprof:oso/9780199578061.001.0001

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http://dx.doi.org/10.1093/acprof:oso/9780199578061.001.0001

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