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Quantitative modelling in marketing ...

Huarng, Kun-Huang.

Quantitative modelling in marketing and management /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Quantitative modelling in marketing and management /by Luiz Moutinho and Kun-Huang Huarng
作者:	Moutinho, Luiz.
其他作者:	Huarng, Kun-Huang.
面頁冊數:	xxvi, 503 p. :ill. ;24 cm.
標題:	ManagementMathematical models.
ISBN:	9789814407717 (alk. paper)

Quantitative modelling in marketing and management /
Moutinho, Luiz.

Quantitative modelling in marketing and management /by Luiz Moutinho and Kun-Huang Huarng - xxvi, 503 p. :ill. ;24 cm.

Includes bibliographical references and index.

Preface -- Introduction -- Statistical modelling -- A review of the major multidimensional scaling models for the analysis of -- Preference/dominance data in marketing / Wayne S. DeSarbo and Sunghoon Kim -- Role of structural equation modelling in theory testing and development / Parikshat S. Manhas, Ajay K. Manrai, Lalita A. Manrai and Ramjit -- Partial least squares path modelling in marketing and management research : an annotated application / Joaqu�in Ald�as-Manzano -- Dea data envelopment analysis : models, methods and applications / Dr. Alex Manzoni and Professor Sardar M.N Islam -- Statistical model selection / Graeme D Hutcheson -- Computer modelling -- Artificial neural networks and structural equation modelling : an empirical comparison to evaluate business customer loyalty / Arnaldo Coelho, Luiz Moutinho, Graeme D Hutcheson and Maria Manuela Santos Silva -- The application of nn to management problems / Arnaldo Coelho, Luiz Moutinho and Maria Manuela Santos Silva -- Logical discriminant models / Margarida G. M. S. Cardoso -- Meta-heuristics in marketing / Stephen Hurley and Luiz Moutinho -- Hold a mirror up to nature : a new approach on correlation evaluation -- With fuzzy data and its applications in econometrics / Chih Ching Yang, Yu-Ting Cheng, Berlin Wu and Songsak Sriboonchitta -- Non-parametric test with fuzzy data and its applications in the performance evaluation of customer capital / Yu-Lan Lee, Ming-leih Wu and Chunti Su -- Too much ado about nothing : fuzzy measurement of job stress for school leaders / Berlin Wu and Mei Fen Liu -- Fuzzy composite score and situational judgement test : an integrated operation perspective of scoring / Hawjeng Chiou and Tsung-Lin Ou -- Mathematical and other models -- Cluster analysis : an example analysis on personality and dysfunctional -- Customer behaviour / Malcolm J. Beynon and Kate L. Daunt -- Assessing the perception of superstitous numbers and its effect on purchasing intentions / Dina-Fu Chang and Yi-Sheng Jiang -- Qualitative comparison analysis : an example analysis of clinical -- Directorates and resource management / Malcolm J. Beynon, Aoife McDermott and -- Mary a. keating -- Data mining process models : a roadmap for knowledge discovery / Armando B. Mendes, Lu�is Cavique and Jorge M.A. Santos -- Growth models / Mladen Sokele -- Promethee : technical details and developments, and its role in -- Performance management / Malcolm J. Beynon and Harry Barton -- Clique communities in social networks / Lu�is Cavique, Armando B. Mendes -- And jorge m.a. santos -- Conclusion -- .

ISBN: 9789814407717 (alk. paper)

LCCN: 2012031583Subjects--Topical Terms:

184128
Management
--Mathematical models.

LC Class. No.: HD30.25 / .M68 2012

Dewey Class. No.: 658.80072/7

Quantitative modelling in marketing and management /
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020 $a 9789814407717 (alk. paper)
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082 0 0 $a 658.80072/7 $2 23
100 1 $a Moutinho, Luiz. $3 328875
245 1 0 $a Quantitative modelling in marketing and management / $c by Luiz Moutinho and Kun-Huang Huarng
264 1 $a New Jersey : $b WORLD SCIENTIFIC, $c 2013.
300 $a xxvi, 503 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 $a Preface -- Introduction -- Statistical modelling -- A review of the major multidimensional scaling models for the analysis of -- Preference/dominance data in marketing / Wayne S. DeSarbo and Sunghoon Kim -- Role of structural equation modelling in theory testing and development / Parikshat S. Manhas, Ajay K. Manrai, Lalita A. Manrai and Ramjit -- Partial least squares path modelling in marketing and management research : an annotated application / Joaqu�in Ald�as-Manzano -- Dea data envelopment analysis : models, methods and applications / Dr. Alex Manzoni and Professor Sardar M.N Islam -- Statistical model selection / Graeme D Hutcheson -- Computer modelling -- Artificial neural networks and structural equation modelling : an empirical comparison to evaluate business customer loyalty / Arnaldo Coelho, Luiz Moutinho, Graeme D Hutcheson and Maria Manuela Santos Silva -- The application of nn to management problems / Arnaldo Coelho, Luiz Moutinho and Maria Manuela Santos Silva -- Logical discriminant models / Margarida G. M. S. Cardoso -- Meta-heuristics in marketing / Stephen Hurley and Luiz Moutinho -- Hold a mirror up to nature : a new approach on correlation evaluation -- With fuzzy data and its applications in econometrics / Chih Ching Yang, Yu-Ting Cheng, Berlin Wu and Songsak Sriboonchitta -- Non-parametric test with fuzzy data and its applications in the performance evaluation of customer capital / Yu-Lan Lee, Ming-leih Wu and Chunti Su -- Too much ado about nothing : fuzzy measurement of job stress for school leaders / Berlin Wu and Mei Fen Liu -- Fuzzy composite score and situational judgement test : an integrated operation perspective of scoring / Hawjeng Chiou and Tsung-Lin Ou -- Mathematical and other models -- Cluster analysis : an example analysis on personality and dysfunctional -- Customer behaviour / Malcolm J. Beynon and Kate L. Daunt -- Assessing the perception of superstitous numbers and its effect on purchasing intentions / Dina-Fu Chang and Yi-Sheng Jiang -- Qualitative comparison analysis : an example analysis of clinical -- Directorates and resource management / Malcolm J. Beynon, Aoife McDermott and -- Mary a. keating -- Data mining process models : a roadmap for knowledge discovery / Armando B. Mendes, Lu�is Cavique and Jorge M.A. Santos -- Growth models / Mladen Sokele -- Promethee : technical details and developments, and its role in -- Performance management / Malcolm J. Beynon and Harry Barton -- Clique communities in social networks / Lu�is Cavique, Armando B. Mendes -- And jorge m.a. santos -- Conclusion -- .
650 0 $a Management $x Mathematical models. $3 184128
650 0 $a Marketing $x Mathematical models. $3 246079
700 1 $a Huarng, Kun-Huang. $3 594964