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Business-to-business marketing manag...

Glynn, Mark S.

Business-to-business marketing managementstrategies, cases, and solutions /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Business-to-business marketing managementedited by Mark S. Glynn, Arch G. Woodside.
其他題名:	strategies, cases, and solutions /
其他作者:	Glynn, Mark S.
出版者:	Bingley, U.K. :Emerald,2012.
面頁冊數:	1 online resource (xiv, 355 p.) :ill.
標題:	MarketingManagement.
電子資源:	http://www.emeraldinsight.com/1069-0964/18
ISBN:	9781780525778 (electronic bk.)

Business-to-business marketing managementstrategies, cases, and solutions /
Business-to-business marketing managementstrategies, cases, and solutions /[electronic resource] :edited by Mark S. Glynn, Arch G. Woodside. - Bingley, U.K. :Emerald,2012. - 1 online resource (xiv, 355 p.) :ill. - Advances in business marketing and purchasing,v. 181069-0964 ;. - Advances in business marketing & purchasing ;v. 16..

Preface / Mark S. Glynn, Arch G. Woodside -- ch. 1. Introduction to business-to-business marketing management : strategies, cases, and solutions / Mark S. Glynn, Arch G. Woodside -- ch. 2. A note on knowledge development in marketing / Amjad Hajikhani, Peter LaPlaca -- ch. 3. The organizational buying center as a framework for emergent topics in business-to-business marketing / Jennifer D. Chandler, Wes Johnston -- ch. 4. Monitoring segmented markets : relational and transactional perspectives / Ann H. Clarke, Per V. Freytag -- ch. 5. Availability of resources through buyer-seller relationships / Roger Baxter -- ch. 6. Multistage marketing / Michael Kleinaltenkamp, Michael Rudolph, Matthias Classen -- ch. 7. Interaction : coherence to a future / Christopher J. Medlin, Michael Saren -- ch. 8. Switching costs : a key to understanding and managing business consulting relationship longevity / Melvin Prince, Robert F. Everett -- ch. 9. Emerging transformations in the business-to-business global salesforce / Arun Sharma -- ch. 10. Analyzing the B2B brand value chain / Mark S. Glynn -- ch. 11. what's a business-to-business company? : b2b knowledge of future business leaders / Waldemar Pfoertsch, Hendrik Scheel -- ch. 12. Economic value, frames of reference, and the impact of framed positioning strategies in business-to-business markets / Gerald E. Smith -- ch. 13. Implemented strategies in business-to-business contexts / Arch G. Woodside, Hugh M. Pattinson, David B. Montgomery.

This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what questions should executives ask when crafting and implementing effective strategies in B2B contexts; (2) what tentative answers may be useful for executives to consider to these questions; (3) what skills in crafting strategies and decisions are necessary for executives to excel in for achieving effective outcomes consistently; and how should the B2B go about acquiring these skills?.

ISBN: 9781780525778 (electronic bk.)Subjects--Topical Terms:

200067
Marketing
--Management.

LC Class. No.: HF5415.13 / .B87 2012

Dewey Class. No.: 658.8

Universal Decimal Class. No.: 658.8

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