國立高雄大學圖資館 |

語系: 繁體中文

說明(常見問題)

圖資館首頁

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

知覺價值及關係品質與就醫忠誠度之關聯性研究 = An Study on ...

劉庭妤

知覺價值及關係品質與就醫忠誠度之關聯性研究 = An Study on the Relationship Among Perceived Value, Relationship Quality, Medical Loyalty : 以高雄地區中醫診所為例; The Case of Chinese medicine clinics in Kaohsiung

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	An Study on the Relationship Among Perceived Value, Relationship Quality, Medical Loyalty
副題名:	以高雄地區中醫診所為例
作者:	劉庭妤,
其他團體作者:	國立高雄大學
出版地:	高雄市
出版者:	國立高雄大學;
出版年:	2013[民102]
面頁冊數:	109面圖，表格 : 30公分;
標題:	中醫
標題:	Chinese medicine
電子資源:	https://hdl.handle.net/11296/58h7we
附註:	107年11月1日公開
附註:	參考書目：面98-109
摘要註:	本研究係以知覺價值、關係品質與就醫忠誠度為主題，只在針對高雄地區中醫門診之病患對於中醫門診之知覺價值的感受，是否對於醫病間之關係品質就醫忠誠度具有影響，或經由關係品質中介影響。首先探討知覺價值、關係品質與就醫忠誠度之相關文獻，其次依據文獻分析並建立研究假設及量表設計，本研究採用問卷調查法，以高雄地區中醫門診診所及中醫院之病患為群體，進行問卷調查及實證分析，本研究共發放350份問卷，回收309份，有效問卷為254份，有效回收率為72.57%，以檢定研究假設。本研究結果如下：一、知覺價值對關係品質有正向影響關係。二、知覺價值對顧客忠誠度有正向影響關係。三、關係品質對就醫忠誠度有正向影響關係。四、關係品質對知覺價值與就醫忠誠度具有中介影響效果。由研究結果得知：知覺價值與關係品質皆價格容忍其呈負向顯著，在健保總額給付前提下，各家中醫門診應思考發展提升附加價值策略；另關係品質對知覺價值與就醫忠誠度之親友推薦不具中介效果，但卻個別呈正向影響，各家中醫門診亦應思考如何讓病患自願推薦的策略。期盼本研究能提供作為各家中醫診所經營之整體策略的方針及參考依據。 This study examined the relationship among perceived value, relationship quality and medical loyalty for the Chinese medicine clinic patients. The researcher tried to figure out whether the perceived value perception of the patients in the target Chinese medicine clinic influenced the relationship quality among the healthcare officers and patients, or being influenced medical loyalty.Firstly, the literature on the perceived value, relationship quality and medical loyalty were reviewed. Secondly, research hypothesis was set up and the questionnaire scale was designed according to the literature analysis.This study was conducted by questionnaire survey. A total 350 questionnaires were distributed to the target patients of Chinese medicine clinics in Kaohsiung, and the number of valid samples is 254 and the effective rate is 72.57%. The results of this study are as follows:1.The perceived value of patients in the Chinese medicine clinics has a positive influence on relationship quality relationship. 2.The perceived value of patients in the Chinese medicine clinics has a positive impact on customer loyalty. 3.The relationship quality among the healthcare officers and patients in the Chinese medicine clinics has a positive impact on medical loyalty. 4.The relationship quality has some mediated influences between on perceived value and medical loyalty. In conclusions, the perceived value and the relationship quality have negative impact on price tolerance of medical loyalty, Chinese medicine clinics should consider how to developing strategies to enhance the added value. In another way, the relationship quality don't have mediated influences between on perceived value and the friends recommendation of medical loyalty, but it as a positive impact on individual. Chinese medicine clinics also should think how to encourage their patients voluntary recommended.It is hoped that the above results can serves as future reference the management and opration of e medical institution of Chinese medicine clinics.

知覺價值及關係品質與就醫忠誠度之關聯性研究 = An Study on the Relationship Among Perceived Value, Relationship Quality, Medical Loyalty : 以高雄地區中醫診所為例; The Case of Chinese medicine clinics in Kaohsiung
劉, 庭妤

知覺價值及關係品質與就醫忠誠度之關聯性研究 = An Study on the Relationship Among Perceived Value, Relationship Quality, Medical Loyalty : 以高雄地區中醫診所為例 / 劉庭妤撰 - 高雄市 : 國立高雄大學, 2013[民102]. - 109面 ; 圖，表格 ; 30公分.
107年11月1日公開參考書目：面98-109.
中醫Chinese medicine

知覺價值及關係品質與就醫忠誠度之關聯性研究 = An Study on the Relationship Among Perceived Value, Relationship Quality, Medical Loyalty : 以高雄地區中醫診所為例; The Case of Chinese medicine clinics in Kaohsiung
LDR:04762nam a2200277 450 001 389539
005 20190102102632.0
010 0 $b 精裝
010 0 $b 平裝
100 $a 20130926y2013 k y0chiy50 e
101 1 $a chi $d chi $d eng
102 $a tw
105 $a ak am 000yy
200 1 $a 知覺價值及關係品質與就醫忠誠度之關聯性研究 $e 以高雄地區中醫診所為例 $d An Study on the Relationship Among Perceived Value, Relationship Quality, Medical Loyalty $e The Case of Chinese medicine clinics in Kaohsiung $z eng $f 劉庭妤撰
210 $a 高雄市 $c 國立高雄大學 $d 2013[民102]
215 0 $a 109面 $c 圖，表格 $d 30公分
300 $a 107年11月1日公開
300 $a 參考書目：面98-109
314 $a 指導教授：黃英忠博士、杜佩蘭博士
328 $a 碩士論文--國立高雄大學亞太工商管理學系碩士班
330 $a 本研究係以知覺價值、關係品質與就醫忠誠度為主題，只在針對高雄地區中醫門診之病患對於中醫門診之知覺價值的感受，是否對於醫病間之關係品質就醫忠誠度具有影響，或經由關係品質中介影響。首先探討知覺價值、關係品質與就醫忠誠度之相關文獻，其次依據文獻分析並建立研究假設及量表設計，本研究採用問卷調查法，以高雄地區中醫門診診所及中醫院之病患為群體，進行問卷調查及實證分析，本研究共發放350份問卷，回收309份，有效問卷為254份，有效回收率為72.57%，以檢定研究假設。本研究結果如下：一、知覺價值對關係品質有正向影響關係。二、知覺價值對顧客忠誠度有正向影響關係。三、關係品質對就醫忠誠度有正向影響關係。四、關係品質對知覺價值與就醫忠誠度具有中介影響效果。由研究結果得知：知覺價值與關係品質皆價格容忍其呈負向顯著，在健保總額給付前提下，各家中醫門診應思考發展提升附加價值策略；另關係品質對知覺價值與就醫忠誠度之親友推薦不具中介效果，但卻個別呈正向影響，各家中醫門診亦應思考如何讓病患自願推薦的策略。期盼本研究能提供作為各家中醫診所經營之整體策略的方針及參考依據。 This study examined the relationship among perceived value, relationship quality and medical loyalty for the Chinese medicine clinic patients. The researcher tried to figure out whether the perceived value perception of the patients in the target Chinese medicine clinic influenced the relationship quality among the healthcare officers and patients, or being influenced medical loyalty.Firstly, the literature on the perceived value, relationship quality and medical loyalty were reviewed. Secondly, research hypothesis was set up and the questionnaire scale was designed according to the literature analysis.This study was conducted by questionnaire survey. A total 350 questionnaires were distributed to the target patients of Chinese medicine clinics in Kaohsiung, and the number of valid samples is 254 and the effective rate is 72.57%. The results of this study are as follows:1.The perceived value of patients in the Chinese medicine clinics has a positive influence on relationship quality relationship. 2.The perceived value of patients in the Chinese medicine clinics has a positive impact on customer loyalty. 3.The relationship quality among the healthcare officers and patients in the Chinese medicine clinics has a positive impact on medical loyalty. 4.The relationship quality has some mediated influences between on perceived value and medical loyalty. In conclusions, the perceived value and the relationship quality have negative impact on price tolerance of medical loyalty, Chinese medicine clinics should consider how to developing strategies to enhance the added value. In another way, the relationship quality don't have mediated influences between on perceived value and the friends recommendation of medical loyalty, but it as a positive impact on individual. Chinese medicine clinics also should think how to encourage their patients voluntary recommended.It is hoped that the above results can serves as future reference the management and opration of e medical institution of Chinese medicine clinics.
510 1 $a An Study on the Relationship Among Perceived Value, Relationship Quality, Medical Loyalty $e The Case of Chinese medicine clinics in Kaohsiung $z eng
610 0 $a 中醫 $a 知覺價值 $a 關係品質 $a 就醫忠誠度
610 1 $a Chinese medicine $a Perceived value $a Relationship quality $a Medical loyalty
681 $a 008M/0019 $b 343425 7204 $v 2007年版
700 1 $a 劉 $b 庭妤 $4 撰 $3 614417
712 0 2 $a 國立高雄大學 $b 亞太工商管理學系碩士班 $3 166023
801 0 $a tw $b 國立高雄大學 $c 20181114 $g CCR
856 7 # $u https://hdl.handle.net/11296/58h7we $z 電子資源 $2 http