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健檢產品創新對知覺品質、滿意度、忠誠度及營運績效之影響 = The Ef...

國立高雄大學國際高階經營管理碩士在職專班(IEMBA)

健檢產品創新對知覺品質、滿意度、忠誠度及營運績效之影響 = The Effect of Health Examination Product Innovation on Perceived Quality, Satisfaction, Loyalty and Performance

Record Type:	Language materials, printed : monographic
Paralel Title:	The Effect of Health Examination Product Innovation on Perceived Quality, Satisfaction, Loyalty and Performance
Author:	林廷恩,
Secondary Intellectual Responsibility:	國立高雄大學
Place of Publication:	[高雄市]
Published:	撰者;
Year of Publication:	2013[民102]
Description:	101面圖，表格 : 30公分;
Subject:	產品創新
Subject:	product innovation
Online resource:	http://handle.ncl.edu.tw/11296/ndltd/59899621180130182830
Notes:	參考書目：面72-88
Notes:	102年10月31日公開
[NT 15001349]:	健檢產品創新對知覺品質滿意度忠誠度及營運績效之影響
Summary:	產品創新已被企業視為創造價值，尋求市場機會的競爭策略之一。台灣社會隨著人口老化與經濟M型化，預防醫學的觀念日趨受到重視，高階健康檢查或健康管理服務已經蔚成潮流。本研究主要在探討超音波儲傳系統創新應用於巡迴健康檢查對於知覺品質、顧客滿意度、顧客忠誠度與營運績效之影響。本研究以中、南部地區之健檢中心為研究對象，採量性研究方式，共寄發問卷165份，回收有效問卷146份，有效回收率為88.48%。運用SPSS統計分析，採用結構方程式、最小平方法及迴歸統計進行實證分析，實證結果發現如下：1．產品創新對於知覺品質呈現顯著且正向影響之關係2．知覺品質對於顧客滿意度呈現顯著且正向影響之關係3．知覺品質對於顧客忠誠度呈現顯著且正向影響之關係4．知覺品質對於營業績效顯著呈現且正向影響之關係5．顧客滿意度對於營業績效顯著呈現且正向影響之關係6．顧客忠誠度對於營業績效呈現有顯著且正向影響之關係本研究除驗證關於產品創新影響營運績效因素之理論外，亦根據發現之結果，提出管理意涵以供相關企業經營者於實務策略擬定方向之參考依據。 Product innovation has been regarded by enterprises as one of competitive strategies in value creation and opportunity for market seeking. With the aging population and M-form economy in Taiwan society, attention on the concept of preventive medicine has been increased day by day and high-level health examinations or health management services have become a common trend. The aim of this study is to investigate the effects of innovative application of Ultrasound Picture Archiving and Communication System in Tour Physical Checkup in terms of perceived quality, customer satisfaction, customer loyalty and operating performance. This study targeted on subjects of health centers in southern region, using quantitative research methods and sending out a total of 165 questionnaires. There were 146 valid questionnaires at the effective rate of 88.48%. An empirical statistical analysis consisting of SPSS, structural equation, least squares and regression was carried out on collected data, and the results were as follows:1. Product innovation presented a significant and positive effect on the perceived quality.2. Perceived quality showed a significant and positive effect on customer satisfaction.3. Perceived quality demonstrated significant and positive effect on customer loyalty.4. Perceived quality pointed out a significant and positive effect on operating performance. 5. Customer satisfaction exhibited a significant and positive effect on operating performance. 6. Customer loyalty indicated a significant and positive effect on operating performance. In addition to verify the theory of the effect of product innovation on operating performance, this study also proposed managerial implication in accordance with research findings for relevant business operators reference in setting the direction of practical strategies.

健檢產品創新對知覺品質、滿意度、忠誠度及營運績效之影響 = The Effect of Health Examination Product Innovation on Perceived Quality, Satisfaction, Loyalty and Performance
林, 廷恩

健檢產品創新對知覺品質、滿意度、忠誠度及營運績效之影響 = The Effect of Health Examination Product Innovation on Perceived Quality, Satisfaction, Loyalty and Performance / 林廷恩撰 - [高雄市] : 撰者, 2013[民102]. - 101面 ; 圖，表格 ; 30公分.
參考書目：面72-88102年10月31日公開.
產品創新product innovation

健檢產品創新對知覺品質、滿意度、忠誠度及營運績效之影響 = The Effect of Health Examination Product Innovation on Perceived Quality, Satisfaction, Loyalty and Performance
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330 $a 產品創新已被企業視為創造價值，尋求市場機會的競爭策略之一。台灣社會隨著人口老化與經濟M型化，預防醫學的觀念日趨受到重視，高階健康檢查或健康管理服務已經蔚成潮流。本研究主要在探討超音波儲傳系統創新應用於巡迴健康檢查對於知覺品質、顧客滿意度、顧客忠誠度與營運績效之影響。本研究以中、南部地區之健檢中心為研究對象，採量性研究方式，共寄發問卷165份，回收有效問卷146份，有效回收率為88.48%。運用SPSS統計分析，採用結構方程式、最小平方法及迴歸統計進行實證分析，實證結果發現如下：1．產品創新對於知覺品質呈現顯著且正向影響之關係2．知覺品質對於顧客滿意度呈現顯著且正向影響之關係3．知覺品質對於顧客忠誠度呈現顯著且正向影響之關係4．知覺品質對於營業績效顯著呈現且正向影響之關係5．顧客滿意度對於營業績效顯著呈現且正向影響之關係6．顧客忠誠度對於營業績效呈現有顯著且正向影響之關係本研究除驗證關於產品創新影響營運績效因素之理論外，亦根據發現之結果，提出管理意涵以供相關企業經營者於實務策略擬定方向之參考依據。 Product innovation has been regarded by enterprises as one of competitive strategies in value creation and opportunity for market seeking. With the aging population and M-form economy in Taiwan society, attention on the concept of preventive medicine has been increased day by day and high-level health examinations or health management services have become a common trend. The aim of this study is to investigate the effects of innovative application of Ultrasound Picture Archiving and Communication System in Tour Physical Checkup in terms of perceived quality, customer satisfaction, customer loyalty and operating performance. This study targeted on subjects of health centers in southern region, using quantitative research methods and sending out a total of 165 questionnaires. There were 146 valid questionnaires at the effective rate of 88.48%. An empirical statistical analysis consisting of SPSS, structural equation, least squares and regression was carried out on collected data, and the results were as follows:1. Product innovation presented a significant and positive effect on the perceived quality.2. Perceived quality showed a significant and positive effect on customer satisfaction.3. Perceived quality demonstrated significant and positive effect on customer loyalty.4. Perceived quality pointed out a significant and positive effect on operating performance. 5. Customer satisfaction exhibited a significant and positive effect on operating performance. 6. Customer loyalty indicated a significant and positive effect on operating performance. In addition to verify the theory of the effect of product innovation on operating performance, this study also proposed managerial implication in accordance with research findings for relevant business operators reference in setting the direction of practical strategies.
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