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文化活動對地方發展影響之研究 = An Impact Study of ...

國立高雄大學國際高階經營管理碩士在職專班(IEMBA)

文化活動對地方發展影響之研究 = An Impact Study of Cultural Activities on Local Development-The Case of Kaohsiung Zuoying Wannian Folklore Festival : 以高雄左營萬年季為例

Record Type:	Language materials, printed : monographic
Paralel Title:	An Impact Study of Cultural Activities on Local Development-The Case of Kaohsiung Zuoying Wannian Folklore Festival
Title Information:	以高雄左營萬年季為例
Author:	邱啟民,
Secondary Intellectual Responsibility:	國立高雄大學
Place of Publication:	[高雄市]
Published:	撰者;
Year of Publication:	2013[民102]
Description:	110面圖，表格 : 30公分;
Subject:	高雄左營萬年季
Subject:	Kaohsiung Zuoying Wannian Festival
Online resource:	http://handle.ncl.edu.tw/11296/ndltd/72153611349718655423
Notes:	參考書目：面95-97
Notes:	102年10月31日公開
[NT 15001349]:	以高雄左營萬年季為例
Summary:	近年來，在政府政策的改變與扶植下，台灣尤其是高雄市逐漸由製造業為主的城市，走向以觀光休閒產業導向的綠色城市，於發展過程中，都市整體軟、硬體皆須同時兼顧並共同規劃，除環境的整潔與交通的便利性外，在高雄深具地方傳統文化發展與各類節慶的代表意義則顯得更為重要及更具吸引力，像是愛河元宵燈會與左營萬年季等皆是著名的節慶活動。本文擬以高雄每年所舉辦的左營萬年季為例，藉由資料蒐集與問卷調查來分析該活動是否對當地的文化、經濟與社會環境帶來影響與改變，探討如何讓地方節慶活動以結合文化產業與地方特色，並了解當地居民對該活動的認同度及參與度，進而創造更大的經濟效益與規模。本研究發放400份問卷於左營萬年季活動附近居民，其實際有效問卷267份，問卷率為71%，並使用SPSS 15.0軟體進行資料分析，所得摘要結果如下：1.受測居民的工作性質與萬年季有相關性的僅佔極少數，但大多受測居民卻認為，萬年季活動對地方經濟是有影響的，顯示出居民對萬年季所能帶來的經濟效能是有所期待的。2.於萬年季活動期間有營業行為的受測者，對其所帶來的經濟效益看法是較負面的，故探討各個營業行為的內容與活動主題是否有相關性，以找出提高遊客消費率的創新概念。3.於活動訊息的宣傳，其大多僅藉由口耳相傳與平面媒體來傳播，為使該活動能彰顯效益，應配合數位時代的潮流與網路平台進行推廣。4.於活動的規劃與設計，需有永續經營的概念與豐富的文化創意內容，以提升整體活動品質，進而真正帶動地方經濟的成長。 The government’s policy in Taiwan has recently changed to promote the tourism industry, particularly transforming Kaohsiung city from an industrial city to a tourist oricnted green city. Thus, the requirement in both software and hardware for urban design and planning is needed under this development process. In addition to environmental cleanliness of the city and convenient transportation to the city, it is more important for the promotion of regional Kaohsiung culture and all kinds of festivals such as Lantern Festival and Zuoying Wannian Folklore Festival. This thesis will analyze the effects of Zuoying Wannian Folklore Festival on the regional culture, economics and social environment via targeted data collection and questionnaire survey. Also, it will investigate how to combine Kaohsiung cultural industries with regional features during festival activities as well as to understand the degree of identity and participation from local residents in order to produce better economic benefits and scales. In this research, a total of 400 questionnaires were distributed; of these 267 were completely filled and returned resulting in a response rate of 71%. Empirical results using the SPSS 15.0 software are summarized as below:1. It is reported that the correlation between the job nature of the study subjects and Zuoying Wannian Folklore Fostival is very few. However, majority of the subject think the festival tends to have more impact on their regional economics. This means the local residents are looking forward to expect the economic benefits from the festival.2. It is reported that the experimental subjects doing business during the festival think the festival will bring more negative aspect of economic benefits, resulting in investigating the correction between their business contents and activity theme in order to find the concept of creative tourism to enhance the rate of consumption growth.3. It is reported that the festival was primarily for being an advocate of word of mouth only and being placed in newspapers. It recommends the festival should be promoted over the internet to demonstrate the effectiveness of the activity.4. It is reported that it should ensure a sustainable business operation and focus on creativity and cultural expression for planning and designing a festival to enhance the quality of all the activites and bring a real economic growth in regions.

文化活動對地方發展影響之研究 = An Impact Study of Cultural Activities on Local Development-The Case of Kaohsiung Zuoying Wannian Folklore Festival : 以高雄左營萬年季為例
邱, 啟民

文化活動對地方發展影響之研究 = An Impact Study of Cultural Activities on Local Development-The Case of Kaohsiung Zuoying Wannian Folklore Festival : 以高雄左營萬年季為例 / 邱啟民撰 - [高雄市] : 撰者, 2013[民102]. - 110面 ; 圖，表格 ; 30公分.
參考書目：面95-97102年10月31日公開.
高雄左營萬年季Kaohsiung Zuoying Wannian Festival

文化活動對地方發展影響之研究 = An Impact Study of Cultural Activities on Local Development-The Case of Kaohsiung Zuoying Wannian Folklore Festival : 以高雄左營萬年季為例
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