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分析金門有機養生休閒農場之可行性與經營策略─以K農場為例 = The S...

國立高雄大學國際高階經營管理碩士在職專班(IEMBA)

分析金門有機養生休閒農場之可行性與經營策略─以K農場為例 = The Study of Feasibility and Operating Strategy of Organic Healthy Leisure Farm in Kinmen Island–The Case of K Farm

Record Type:	Language materials, printed : monographic
Paralel Title:	The Study of Feasibility and Operating Strategy of Organic Healthy Leisure Farm in Kinmen Island–The Case of K Farm
Author:	黃克溫,
Secondary Intellectual Responsibility:	國立高雄大學
Place of Publication:	[高雄市]
Published:	撰者;
Year of Publication:	2013[民102]
Description:	58面圖，表格 : 30公分;
Subject:	農業轉型
Subject:	Agriculture transformation
Online resource:	http://handle.ncl.edu.tw/11296/ndltd/50685067102918766644
Notes:	參考書目：面49-51
Notes:	102年10月31日公開
Summary:	發展具有創意的休閒農業，已是台灣離島未來農業進行轉型的趨勢之一，金門地區近年來也廣泛的探討休閒農業的發展方向。然而，卻較少探討有機養生休閒農場的可行性及經營策略。本研究論文藉由個案分析方式，透過金門在地的農經專家與政府相關部門人員，從金門的獨特性、優勢資源、地方文化特色以及設立休閒農場之可行作法等議題，探討金門有機養生休閒農場之可行性與經營策略，提供個案K農場未來經營的參考。研究主要發現及建議如下：(一)金門島的獨特資源與文化特色，能夠提供旅客不同於台灣所有休閒農場的體驗活動，相關條件有助於金門有機休閒農場之設立。(二)配合金門地區一鄉一特產的文化活動，創造有機休閒農場的核心價值與經營策略，將能持續吸引旅客的到訪意願。(三)、利用配套的行銷方式與通路，推廣農場所生產有機農作物，除了可以協助農場營運支出之外，也將有助於提升未來的農場收益。 Developing the innovative leisure farm has been one of the most important trends of agriculture transformation for Taiwan's outlying islands. In recent years, extensive discussion of leisure farm development has been made in the Kinmen island. However, limited attention has been paid to the feasibility and operational strategy of the organic healthy farm for this island. Consequently, the research thesis conducts a case study where Kinmen uniqueness, advantageous resources, local cultural characteristics, and development feasibility are analyzed by interviewing local agriculture and economic experts and governors. The main purpose of the research thesis is to explore the feasibility and operational strategy of the organic healthy leisure farm in Kinmen Island. Major findings indicate that (1) The unique resources of Kinmen Island can provide tourists different experiences which can further help increase the feasibility of organic leisure farm development. (2) Based on the special products of each countryside, the leisure farm can create its own value and operational strategy and maintain attraction of tourists’ willingness of visiting island. (3) Using effective promotion methods and channels to sell organic products are helpful for the operation of leisure farm and thereafter can increase profits.

分析金門有機養生休閒農場之可行性與經營策略─以K農場為例 = The Study of Feasibility and Operating Strategy of Organic Healthy Leisure Farm in Kinmen Island–The Case of K Farm
黃, 克溫

分析金門有機養生休閒農場之可行性與經營策略─以K農場為例 = The Study of Feasibility and Operating Strategy of Organic Healthy Leisure Farm in Kinmen Island–The Case of K Farm / 黃克溫撰 - [高雄市] : 撰者, 2013[民102]. - 58面 ; 圖，表格 ; 30公分.
參考書目：面49-51102年10月31日公開.
農業轉型Agriculture transformation

分析金門有機養生休閒農場之可行性與經營策略─以K農場為例 = The Study of Feasibility and Operating Strategy of Organic Healthy Leisure Farm in Kinmen Island–The Case of K Farm
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328 $a 碩士論文--國立高雄大學國際高階經營管理碩士在職專班(IEMBA)
330 $a 發展具有創意的休閒農業，已是台灣離島未來農業進行轉型的趨勢之一，金門地區近年來也廣泛的探討休閒農業的發展方向。然而，卻較少探討有機養生休閒農場的可行性及經營策略。本研究論文藉由個案分析方式，透過金門在地的農經專家與政府相關部門人員，從金門的獨特性、優勢資源、地方文化特色以及設立休閒農場之可行作法等議題，探討金門有機養生休閒農場之可行性與經營策略，提供個案K農場未來經營的參考。研究主要發現及建議如下：(一)金門島的獨特資源與文化特色，能夠提供旅客不同於台灣所有休閒農場的體驗活動，相關條件有助於金門有機休閒農場之設立。(二)配合金門地區一鄉一特產的文化活動，創造有機休閒農場的核心價值與經營策略，將能持續吸引旅客的到訪意願。(三)、利用配套的行銷方式與通路，推廣農場所生產有機農作物，除了可以協助農場營運支出之外，也將有助於提升未來的農場收益。 Developing the innovative leisure farm has been one of the most important trends of agriculture transformation for Taiwan's outlying islands. In recent years, extensive discussion of leisure farm development has been made in the Kinmen island. However, limited attention has been paid to the feasibility and operational strategy of the organic healthy farm for this island. Consequently, the research thesis conducts a case study where Kinmen uniqueness, advantageous resources, local cultural characteristics, and development feasibility are analyzed by interviewing local agriculture and economic experts and governors. The main purpose of the research thesis is to explore the feasibility and operational strategy of the organic healthy leisure farm in Kinmen Island. Major findings indicate that (1) The unique resources of Kinmen Island can provide tourists different experiences which can further help increase the feasibility of organic leisure farm development. (2) Based on the special products of each countryside, the leisure farm can create its own value and operational strategy and maintain attraction of tourists’ willingness of visiting island. (3) Using effective promotion methods and channels to sell organic products are helpful for the operation of leisure farm and thereafter can increase profits.
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