語系:
繁體中文
English
說明(常見問題)
圖資館首頁
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Creative cost-benefits reinventionhow to reverse commoditization hell in the age of customer capitalism /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Creative cost-benefits reinventionChristian Dussart.
其他題名:
how to reverse commoditization hell in the age of customer capitalism /
作者:
Dussart, Christian.
出版者:
New York :Palgrave Macmillan,2010.
面頁冊數:
1 online resource (xvi, 172 p.) :ill.
標題:
Marketing.
電子資源:
An electronic book accessible through the World Wide Web; click for information
ISBN:
9780230114630 (electronic bk.)
Creative cost-benefits reinventionhow to reverse commoditization hell in the age of customer capitalism /
Dussart, Christian.
Creative cost-benefits reinvention
how to reverse commoditization hell in the age of customer capitalism /[electronic resource] :Christian Dussart. - 1st ed. - New York :Palgrave Macmillan,2010. - 1 online resource (xvi, 172 p.) :ill.
Includes bibliographical references and index.
The tide of commoditization -- New markets, new behaviors: a global shift -- The value-for-money business perspective -- Re-reinventing business models -- A new integrated set of new business logics -- CVC approaches: the disruption spectrum.
This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on the diagnosis of commoditization and the recommendations for creation of customer value. The common thread throughout this approach is the obsession with customer satisfaction, the search for a fair balance between the long and short term, and the will to reinvent business models by harnessing innovation.
ISBN: 9780230114630 (electronic bk.)
Standard No.: 9786612993312
Source: 505570Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:
182957
Marketing.
Index Terms--Genre/Form:
214472
Electronic books.
LC Class. No.: HF5415 / .D878 2010
Dewey Class. No.: 658.15/52
Creative cost-benefits reinventionhow to reverse commoditization hell in the age of customer capitalism /
LDR
:02624cmm 2200433Ka 4500
001
402162
003
OCoLC
005
20130621114744.0
006
m o d
007
cr cn|||||||||
008
140117s2010 nyua ob 001 0 eng d
019
$a
707822098
020
$a
9780230114630 (electronic bk.)
020
$a
0230114636 (electronic bk.)
020
$a
9780230105300 (hbk.)
020
$a
0230105300 (hbk.)
024
8
$a
9786612993312
029
1
$a
AU@
$b
000046932656
035
$a
(OCoLC)696334219
$z
(OCoLC)707822098
035
$a
ocn696334219
037
$a
505570
$b
Palgrave Macmillan
$n
http://www.palgraveconnect.com
040
$a
UKPGM
$b
eng
$c
UKPGM
$d
EBLCP
$d
YDXCP
$d
CDX
$d
E7B
$d
OCLCQ
$d
REDDC
$d
OCLCQ
049
$a
TEFA
050
4
$a
HF5415
$b
.D878 2010
082
0 4
$a
658.15/52
$2
22
100
1
$a
Dussart, Christian.
$3
639987
245
1 0
$a
Creative cost-benefits reinvention
$h
[electronic resource] :
$b
how to reverse commoditization hell in the age of customer capitalism /
$c
Christian Dussart.
250
$a
1st ed.
260
$a
New York :
$b
Palgrave Macmillan,
$c
2010.
300
$a
1 online resource (xvi, 172 p.) :
$b
ill.
504
$a
Includes bibliographical references and index.
505
0
$a
The tide of commoditization -- New markets, new behaviors: a global shift -- The value-for-money business perspective -- Re-reinventing business models -- A new integrated set of new business logics -- CVC approaches: the disruption spectrum.
520
$a
This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on the diagnosis of commoditization and the recommendations for creation of customer value. The common thread throughout this approach is the obsession with customer satisfaction, the search for a fair balance between the long and short term, and the will to reinvent business models by harnessing innovation.
588
$a
Description based on print version record.
650
0
$a
Marketing.
$3
182957
650
0
$a
Product differentiation.
$3
397277
650
0
$a
Value.
$3
183508
650
0
$a
Consumer behavior.
$3
185170
650
0
$a
Cost effectiveness.
$3
183924
655
4
$a
Electronic books.
$2
local.
$3
214472
710
2
$a
Palgrave Connect (Online service)
$3
459825
776
0 8
$i
Print version:
$a
Dussart, Christian.
$t
Creative cost-benefits reinvention.
$b
1st ed.
$d
New York : Palgrave Macmillan, 2010
$z
9780230105300
$w
(DLC) 2010017337
$w
(OCoLC)607977727
856
4 0
$3
Palgrave Connect
$u
https://link.springer.com/book/10.1057/9780230114630
$z
An electronic book accessible through the World Wide Web; click for information
938
$a
EBL - Ebook Library
$b
EBLB
$n
EBL652589
938
$a
YBP Library Services
$b
YANK
$n
3614868
938
$a
Coutts Information Services
$b
COUT
$n
17388815
938
$a
ebrary
$b
EBRY
$n
ebr10445974
994
$a
C0
$b
TEF
筆 0 讀者評論
全部
電子館藏
館藏
1 筆 • 頁數 1 •
1
條碼號
館藏地
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
000000087627
電子館藏
1圖書
電子書
EB HF5415 D878 2010
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
多媒體檔案
https://link.springer.com/book/10.1057/9780230114630
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼
登入