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Aesthetic communication

Thyssen, Ole, (1944-)

Aesthetic communication

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Aesthetic communicationOle Thyssen.
作者:	Thyssen, Ole,
出版者:	Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan,2011.
面頁冊數:	1 online resource (xiii, 351 p.) :ill.
標題:	Aesthetics.
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9780230304017
ISBN:	9780230304017 (electronic bk.)

Aesthetic communication
Thyssen, Ole,1944-

Aesthetic communication[electronic resource] /Ole Thyssen. - Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan,2011. - 1 online resource (xiii, 351 p.) :ill.

Includes bibliographical references and index.

Cover; Contents; List of Tables and Images; Preface; 1 Organizational Aesthetics; 2 The Organizational Image; 3 Organizational Rhetoric; 4 Organizational Narratives; 5 Organizational Design; 6 Organizational Advertising; 7 Organizational Architecture; 8 Conclusion; Notes; Bibliography; Index;

This book deals with the��organizational use of aesthetic means. Based on the idea that organizations are systems of communication, it is shown that consciously or not, organizations have always used aesthetic means to reinforce their communication.

Translated from the Danish.

ISBN: 9780230304017 (electronic bk.)Subjects--Topical Terms:

178371
Aesthetics.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: BJ1012 / .T547 2011eb

Dewey Class. No.: 302.2

Aesthetic communication
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245 1 0 $a Aesthetic communication $h [electronic resource] / $c Ole Thyssen.
260 $a Houndmills, Basingstoke, Hampshire ; $a New York, NY : $b Palgrave Macmillan, $c 2011.
300 $a 1 online resource (xiii, 351 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a Cover; Contents; List of Tables and Images; Preface; 1 Organizational Aesthetics; 2 The Organizational Image; 3 Organizational Rhetoric; 4 Organizational Narratives; 5 Organizational Design; 6 Organizational Advertising; 7 Organizational Architecture; 8 Conclusion; Notes; Bibliography; Index;
520 $a This book deals with the��organizational use of aesthetic means. Based on the idea that organizations are systems of communication, it is shown that consciously or not, organizations have always used aesthetic means to reinforce their communication.
546 $a Translated from the Danish.
588 $a Description based on print version record.
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650 0 $a Communication in organizations. $3 200077
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