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The compliance business and its customers

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The compliance business and its customersEdward Kasabov and Alex Warlow.
作者:	Kasabov, Edward.
其他作者:	Warlow, Alex.
出版者:	Basingstoke :Palgrave Macmillan,2012.
面頁冊數:	1 online resource (1 v.)
標題:	Customer relationsManagement
電子資源:	An electronic book accessible through the World Wide Web; click for information
ISBN:	9781137271150 (electronic bk.)

The compliance business and its customers
Kasabov, Edward.

The compliance business and its customers[electronic resource] /Edward Kasabov and Alex Warlow. - Basingstoke :Palgrave Macmillan,2012. - 1 online resource (1 v.)

PART I: HOW DID IT ALL COME ABOUT? -- Historical Development -- Types of Businesses -- PART II: THE REACTION! -- Misunderstanding and Negative Reaction -- Resistance to Building Software Managed Systems -- PART III: THE TECHNOLOGY -- Automated Computerised Systems and How They Work -- Automated Marketing -- Building Databases -- Integrating with Other Media, TV, E-mail, Mobile Phone -- PART IV: INNOVATIONS IN MANAGEMENT STRATEGY -- Extensive Use of Merchant Partners and Link Marketing -- Willingness to Integrate Systems with Customers, Suppliers and Partners -- High Levels of Reliability, Punctuality, Rapid Response -- Flat Management Structures, Openness and Democratisation -- Front-line Personnel -- Enabling Staff -- Innovative Ways of Financing Businesses -- PART V: MARKETING INNOVATIONS -- Fast Reaction to Market Changes -- Systems for Service Recovery and Complaint Management -- Relations and Long-term Loyalty -- PART VI: THE FUTURE AND ITS IMPACT -- Future Development and Effects on Society -- The Growth of Worldwide Databases -- Automated Compliance Systems -- The Importance of Social Networking Sites.

The internet has changed the way consumers interact with companies. Businesses must maintain good levels of customer service in a digital world where old strategies may no longer suffice. This book explores what the successful compliance-centred businesses are doing to manage and improve customer experience.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2012.

Mode of access: World Wide Web.

ISBN: 9781137271150 (electronic bk.)Subjects--Topical Terms:

208219
Customer relations
--ManagementIndex Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.5

Dewey Class. No.: 658.81202854678

The compliance business and its customers
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