紀錄類型: |
書目-電子資源
: Monograph/item
|
正題名/作者: |
The rise of marketing and market researchedited by Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann. |
其他作者: |
Berghoff, Hartmut. |
出版者: |
New York, NY :Palgrave Macmillan,2012. |
面頁冊數: |
1 online resource. |
附註: |
Includes index. |
標題: |
MarketingHistory. |
電子資源: |
https://link.springer.com/book/10.1057/9781137071286 |
ISBN: |
9781137071286 (electronic bk.) |