國立高雄大學圖資館 |

登入

回首頁

Lifestyle brandsa guide to aspirational marketing /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Lifestyle brandsby Stefania Saviolo, Antonio Marazza.
其他題名:	a guide to aspirational marketing /
作者:	Saviolo, Stefania.
其他作者:	Marazza, Antonio.
出版者:	Houndmills, Basingstoke ;Palgrave Macmillan,2013.
面頁冊數:	1 online resource.
標題:	Branding (Marketing)
電子資源:	https://link.springer.com/book/10.1057/9781137285935
ISBN:	9781137285935 (electronic bk.)

Lifestyle brandsa guide to aspirational marketing /
Saviolo, Stefania.

Lifestyle brandsa guide to aspirational marketing /[electronic resource] :by Stefania Saviolo, Antonio Marazza. - Houndmills, Basingstoke ;Palgrave Macmillan,2013. - 1 online resource.

Introduction - Brands and Symbolic Value -- Brands and Social Identities: an Increasingly Close Link -- The Brand: What is it, How it Builds Value and Why We Grow Fond of it -- From Authority to Lifestyle: a Mapping of Brands With High Symbolic Value -- How Lifestyle Brands Work: an Interpretative Model -- The Model in Action -- The Economic Impact and Financial Equity of the Brand -- Examples include Patagonia, Nike, The Body Shop, Abercrombie & Fitch, Club Med, Diesel, Apple, Virgin.

What do Apple, Patagonia, Virgin and Slow Food have in common? Why do millions of people identify with Nike and idolize Ferrari cars? Why are some brands simply fads that emerge suddenly and then disappear as quickly, while others become part of a lifestyle and are never forgotten? Antonio Marazza, General Manager of Landor Milan, and Stefania Saviolo, Professor at Bocconi University, investigate the reasons why some brands are adopted by people not for what they do, or what they stand for, but for the inspiration they provide. Drawing on both cutting-edge research and empirical observation, this book offers a practical guide to successfully manage authority, cult, icon and lifestyle brands with examples from industries such as automotive, fashion, luxury, design, where symbolic value creation is key.

ISBN: 9781137285935 (electronic bk.)

Source: 643055Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

266407
Branding (Marketing)
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.1255 / .S38 2013

Dewey Class. No.: 658.8/27

Lifestyle brandsa guide to aspirational marketing /
LDR:02841cmm 2200385Ka 4500 001 403251
003 OCoLC
005 20130621115137.0
006 m o d
007 cr cn|||||||||
008 140117s2013 enk o 000 0 eng d
020 $a 9781137285935 (electronic bk.)
020 $a 1137285931 (electronic bk.)
029 1 $a AU@ $b 000050502971
035 $a (OCoLC)819423152
035 $a ocn819423152
037 $a 643055 $b Palgrave Macmillan $n http://www.palgraveconnect.com
040 $a UKPGM $b eng $c UKPGM $d OCLCO $d N $d CDX $d YDXCP $d IDEBK $d E7B
049 $a TEFA
050 4 $a HF5415.1255 $b .S38 2013
072 7 $a BUS $x 002000 $2 bisacsh
082 0 4 $a 658.8/27 $2 23
100 1 $a Saviolo, Stefania. $3 643207
245 1 0 $a Lifestyle brands $h [electronic resource] : $b a guide to aspirational marketing / $c by Stefania Saviolo, Antonio Marazza.
260 $a Houndmills, Basingstoke ; $a New York, NY : $b Palgrave Macmillan, $c 2013.
300 $a 1 online resource.
505 0 $a Introduction - Brands and Symbolic Value -- Brands and Social Identities: an Increasingly Close Link -- The Brand: What is it, How it Builds Value and Why We Grow Fond of it -- From Authority to Lifestyle: a Mapping of Brands With High Symbolic Value -- How Lifestyle Brands Work: an Interpretative Model -- The Model in Action -- The Economic Impact and Financial Equity of the Brand -- Examples include Patagonia, Nike, The Body Shop, Abercrombie & Fitch, Club Med, Diesel, Apple, Virgin.
520 $a What do Apple, Patagonia, Virgin and Slow Food have in common? Why do millions of people identify with Nike and idolize Ferrari cars? Why are some brands simply fads that emerge suddenly and then disappear as quickly, while others become part of a lifestyle and are never forgotten? Antonio Marazza, General Manager of Landor Milan, and Stefania Saviolo, Professor at Bocconi University, investigate the reasons why some brands are adopted by people not for what they do, or what they stand for, but for the inspiration they provide. Drawing on both cutting-edge research and empirical observation, this book offers a practical guide to successfully manage authority, cult, icon and lifestyle brands with examples from industries such as automotive, fashion, luxury, design, where symbolic value creation is key.
588 $a Description based on print version record.
650 0 $a Branding (Marketing) $3 266407
650 0 $a Product management. $3 184540
650 0 $a Lifestyles. $3 288662
650 0 $a Consumer behavior. $3 185170
650 7 $a BUSINESS & ECONOMICS / Advertising & Promotion $2 bisacsh $3 564625
655 4 $a Electronic books. $2 local. $3 214472
700 1 $a Marazza, Antonio. $3 643208
776 0 8 $i Print version: $a Saviolo, Stefania. $t Lifestyle brands. $d Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013 $z 9781137285928 $w (DLC) 2012041125 $w (OCoLC)798615487
856 4 0 $3 Palgrave Connect $u https://link.springer.com/book/10.1057/9781137285935
938 $a EBSCOhost $b EBSC $n 509817
938 $a Coutts Information Services $b COUT $n 24416359 $c 26.00 GBP
938 $a YBP Library Services $b YANK $n 9948167
938 $a Ingram Digital eBook Collection $b IDEB $n cis24416359
938 $a ebrary $b EBRY $n ebr10635993
994 $a C0 $b TEF