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Competitive strategiesmanaging the p...

Arbore, Alessandro, (1972-)

Competitive strategiesmanaging the present and planning the future /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Competitive strategiesEnrico Valdani and Alessandro Arbore.
其他題名:	managing the present and planning the future /
作者:	Valdani, Enrico.
其他作者:	Arbore, Alessandro,
出版者:	New York :Palgrave Macmillan,2012.
面頁冊數:	1 online resource (pages cm.)
標題:	Competition.
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9780230354586
ISBN:	9780230354586 (electronic bk.)

Competitive strategiesmanaging the present and planning the future /
Valdani, Enrico.

Competitive strategiesmanaging the present and planning the future /[electronic resource] :Enrico Valdani and Alessandro Arbore. - New York :Palgrave Macmillan,2012. - 1 online resource (pages cm.)

Includes bibliographical references and index.

The Revolution in Competitive Games -- The Movement Game: Breaking Down Orthodoxies -- The Maneuvers of the Movement Game -- The Barriers to Change -- Defence Strategies in the Movement Game -- The Imitation Game -- Creating Barriers to Imitation -- The Position Game -- Offensive And Defensive Maneuvers In The Position Game -- The Final Frontier of Value --.

'If we want things to stay as they are, things will have to change.' from the Italian novel The Leopard, is the starting point of this book which proposes a new framework to effectively manage offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive 'seasons'. The authors call them the games of movement, imitation, and position. Competitive seasons and their most effective marketing maneuvers are fully discussed with the support of figures, incidents, and almost 100 international examples. Altogether, almost 50 offensive and defensive strategies are presented. The book provides the reader with both managerial tools and strategic marketing vision to manage the present while designing the future.

ISBN: 9780230354586 (electronic bk.)

Source: 510649Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

182859
Competition.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HD41 / .V27 2012

Dewey Class. No.: 658.4/012

Competitive strategiesmanaging the present and planning the future /
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520 $a 'If we want things to stay as they are, things will have to change.' from the Italian novel The Leopard, is the starting point of this book which proposes a new framework to effectively manage offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive 'seasons'. The authors call them the games of movement, imitation, and position. Competitive seasons and their most effective marketing maneuvers are fully discussed with the support of figures, incidents, and almost 100 international examples. Altogether, almost 50 offensive and defensive strategies are presented. The book provides the reader with both managerial tools and strategic marketing vision to manage the present while designing the future.
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