紀錄類型: |
書目-電子資源
: Monograph/item
|
正題名/作者: |
The dominant influence of marketing in the 21st Centuryedited by Philip J. Kitchen. |
其他題名: |
the marketing leviathan / |
其他作者: |
Kitchen, Philip J. |
出版者: |
Basingstoke :Palgrave Macmillan,2013. |
面頁冊數: |
1 online resource (152 p.) :ill. |
附註: |
Epublication based on: 9780230296831, 2013. |
標題: |
Marketing. |
電子資源: |
https://link.springer.com/book/10.1057/9781137322630 |
ISBN: |
9781137322630 (electronic bk.) |