決策者心智模式與企業轉型策略-以S公司個案為例 = Decision-m...
國立高雄大學亞太工商管理學系碩士班

 

  • 決策者心智模式與企業轉型策略-以S公司個案為例 = Decision-makers' Mental Models and Business Transformation Strategies - The Case Study of S Company
  • 紀錄類型: 書目-語言資料,印刷品 : 單行本
    並列題名: Decision-makers' Mental Models and Business Transformation Strategies - The Case Study of S Company
    作者: 蔡素蓉,
    其他團體作者: 國立高雄大學
    出版地: [高雄市]
    出版者: 撰者;
    出版年: 2014[民103]
    面頁冊數: 80面圖,表 : 30公分;
    標題: 企業轉型
    標題: Business Transformation
    電子資源: http://handle.ncl.edu.tw/11296/ndltd/78134359250574740721
    附註: 參考書目:面64-71
    附註: 103年12月16日公開
    摘要註: 根據台灣行政院主計總處的資料顯示,台灣的整體經濟景氣2009年創下60年來最低記錄,呈現負成長-1.81﹪,就算已過了三年時間,在2012年的經濟成長率也只回升到1.32﹪;而近十年的失業率始終也保持在4.52﹪,無法有效的下降。而台灣電容產業也同樣面臨到相同的挑戰,從2007年的16.3億美元逐年下降至2013年的11.6億美元。同樣面對不景氣同時,部份企業因無法戰勝這些經濟環境的考驗而遭受到淘汰,但卻有企業仍然能夠持續成長獲利。本研究將以電容產業S公司個案探討並輔以系統思考方法,探討企業轉型之理論運用,讓國內企業及產業面臨經營環境的威脅時,決策者如何運用本身心智思維來協助企業改變,突破困境,評估公司本身資源與組織文化,做出最佳轉型決策並徹底執行,讓面臨危機的企業得以重生。從不同階段企業轉型的研究結果可發現,當市場的轉移之間連結度高的情況下,適用於產品轉型,加強資本與技術的投入,仍舊可以維持本身公司的競爭力。但是當消費市場的轉移連結度低的情況下,就不單純是加強資本的投入就可以維持公司的優勢。必須透過新事業的開發,或是透過加強與顧客之間的關係,從幫自己找訂單,轉型為幫整體產業鏈找訂單,才有機會拿到繼續維持競爭力的契機。 According to the information from the Directorate-General of Budget, Accounting and Statistics in Taiwan, it indicates that Taiwan's economic growth rate overall hit a record low of -1.81% in 2009 in 60 years. After three years, the economic growth rate in 2012 rose to 1.32% slowly. In addition, over the past decade Taiwan's unemployment rate was at 4.52% generally and cannot be reduced effectively. Taiwan’s capacitor industry also faces the same challenge. It gradually decreased year by year from $1.63 billion in 2007 to $1.16 billion in 2013. Also, in facing the economic depression, some of the enterprises are eliminated because of failing to overcome the economic environment, while others continue to grow and make profits.This study took the S Company in capacitor industry as the case and utilized the method of system thinking to investigate the theoretical application on enterprise transformation. This would help explore how decision-makers apply their thinking and knowledge to assist their enterprises to change and break through the difficulties when the domestic enterprises and industries face the threats from the operational environment. Also, this would help evaluate enterprises’ self-resources and organizational culture so as to make the best transformation decision-making and fully execute it, making the enterprises facing crises to reborn.From this study, the result shows that enterprise transformation at different stages, the enterprise is able to maintain its competitiveness by applying product transition, investing capital and upgrading industrial technology when it keeps in network of correlated industries in the market. On the contrary, when the transition is out of linkage of original consumer market, it will be difficult to sustain a competitive advantage by simply incresing the investment. In this case, it will need new business development involved, or strengthening the relationship with customers in order to find their protential orders; and from the transition, it could explore new opportunities for the industry chain. Furthermore, it possibly creates a niche to gaining a competitive advantage for corporations
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