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改裝房車賽事參與者行為意圖、流暢體驗與休閒效益關係之研究 = The S...

國立高雄大學亞太工商管理學系碩士班

改裝房車賽事參與者行為意圖、流暢體驗與休閒效益關係之研究 = The Study of Relationship Among Modified Automobiles Racing Drivers’ Behavior Intention, Flow Experience and Leisure Benefits

Record Type:	Language materials, printed : monographic
Paralel Title:	The Study of Relationship Among Modified Automobiles Racing Drivers’ Behavior Intention, Flow Experience and Leisure Benefits
Author:	林詩琦,
Secondary Intellectual Responsibility:	國立高雄大學
Place of Publication:	[高雄市]
Published:	撰者;
Year of Publication:	2014[民103]
Description:	92面圖，表 : 30公分;
Subject:	改裝房車
Subject:	Modified automobiles
Online resource:	http://handle.ncl.edu.tw/11296/ndltd/76222126071610119437
Notes:	參考書目：面78-80
Notes:	103年12月16日公開
Summary:	本研究旨在了解改裝房車賽事參與者的行為意圖、流暢體驗與休閒效益的現況，進一步探討這三個變項之間的關係。研究以國內的改裝房車參與者為對象進行問調查，共獲得有效問卷124份。將收集之數據以次數分配、描述性統計、因素分析、多元迴歸分析、單因子變藝術分析等統計方法進行分析。研究結果：一、顯示改裝房車賽事參與者的行為意圖對流暢體驗四個構面具有正向預測效果，在行為意圖的忠誠行為構面的預測能力最佳；二、改裝房車賽事參與者的流暢體驗對休閒效益之心理效益、生理效益、社交效益具有正向預測效果，在流暢體驗的四個構面中以渾然忘我構面具有高度相關；三、改裝房車賽事參與者的行為意圖對休閒效益之心理效益、生理效益、社交效益三構面有正面相關影響，在行為意圖的四個構面以忠誠行為的具有高度正面相關；四、改裝房車賽事參與者的流暢體驗間接扮演著行為意圖與休閒效益間的中介效果。本研究建議改裝房車賽事運動若要改善其休閒效益，需要了解參與的的行為意圖，接著普遍化體驗活動來增進其休閒效益，同時有助於增進參與者的行為意圖到賽事的休閒效益。 The purpose of research aims at understanding the present situation of drivers’ behavior intention, flow experience and leisure benefits in modified automobiles racing, and identify the relationships among three variables. A total of 124 valid questionnaires were collected from a sample of the modified automobiles drivers in Taiwan. The collected data were analyzed using descriptive statistics analysis, reliability analysis and validity analysis, different analysis and regression analysis. The findings are summarized as follows: (1) behavior intention is positively predictive of flow experience, and the dimension of loyalty was the most powerful. (2) flow experience is positively predictive of leisure benefits, and the dimension of ”loss of self-consciousness” were the most powerful. (3) behavior intention is positively predictive of leisure benefits, and the dimension of loyalty was the most powerful. (4) flow experience act as a moderator between behavior intention and leisure benefits. The results of this study are helpful to researchers who are interested in understanding the character of modified automobiles drivers and could be used as references for further studies.

改裝房車賽事參與者行為意圖、流暢體驗與休閒效益關係之研究 = The Study of Relationship Among Modified Automobiles Racing Drivers’ Behavior Intention, Flow Experience and Leisure Benefits
林, 詩琦

改裝房車賽事參與者行為意圖、流暢體驗與休閒效益關係之研究 = The Study of Relationship Among Modified Automobiles Racing Drivers’ Behavior Intention, Flow Experience and Leisure Benefits / 林詩琦撰 - [高雄市] : 撰者, 2014[民103]. - 92面 ; 圖，表 ; 30公分.
參考書目：面78-80103年12月16日公開.
改裝房車Modified automobiles

改裝房車賽事參與者行為意圖、流暢體驗與休閒效益關係之研究 = The Study of Relationship Among Modified Automobiles Racing Drivers’ Behavior Intention, Flow Experience and Leisure Benefits
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