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虛實整合對LED 照明產業商業模式之探討-以AgenTech 公司為例 ...

國立高雄大學亞太工商管理學系碩士班

虛實整合對LED 照明產業商業模式之探討-以AgenTech 公司為例 = An Exploration of Clicks and Mortar on the Business Model of LED IlluminationIndustry – The Case of AgenTech Company

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	An Exploration of Clicks and Mortar on the Business Model of LED IlluminationIndustry – The Case of AgenTech Company
作者:	李文財,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	2014[民103]
面頁冊數:	73面圖，表 : 30公分;
標題:	LED產業
標題:	LED industry
電子資源:	http://handle.ncl.edu.tw/11296/ndltd/68348063384845974174
附註:	參考書目：面63-66
附註:	103年12月16日公開
摘要註:	各大研究機構不約而同指出LED 產業屬於成長中的產業，台灣目前已儼然躍升為全球第三大LED市場，國內外許多廠商都想進來此市場分一杯羹，然實際能從此獲利的企業並不多。本研究運用Osterwalder & Pigneur(2010)所提出的商業模式分析架構，選取AgenTech 公司作為研究主要標的，同時訪視同業中能見度高的三家照明企業，歸納分析企業如何在競爭激烈的LED 產業中脫穎而出的模式。本研究發現對於新進企業AgenTech 而言，善用虛擬整合的營運模式可以為能見度不高的企業帶來正向的收益；而相對資源豐富的大企業，則考量銷售規模之下，選擇與經銷商合作成為他們行銷推廣最主要的模式。綜合分析企業經營的商業模式後，建議AgenTech公司可以思考逐漸將重心轉移至利基市場，例如與地方特色商店合作，另外營建體驗場域，提供消費者在虛擬通路上進行付款機制及寄送貨物，讓消費者可以享受購物樂趣，擴散虛擬整合應用效益。 Major research institutions agree that the LED industry is growing. Taiwan has emerged and grown to be the world's third largest LED market; many domestic and foreign companies want a share of the market, but it seems that only a few companies are able to make a profit within this industry. In this study, Osterwalder and Pigneur (2010) proposed a business model framework analysis, and the AgenTech Company was selected as a research subject after visiting three companies in the lighting industry; they summarized the analysis of the fierce company competition model in the LED industry. This study found that as for new the AgenTech business, the use of virtual integration business model can bring positive benefits to companies that do not already have high visibility, or the relatively rich resources of large enterprises; with the consideration of sales volume, the selection and cooperation with distributors can be a main model of marketing and promotion. After the comprehensive analysis of the business operation model, it was recommended to AgenTech to consider gradually shifting their focus to niche markets, such as cooperation with local specialty stores. In addition to constructive experience within the field, providing consumers with a virtual channel payment mechanism before the goods are sent helps the consumers to enjoy the shopping experience, and escalates the virtual integration application benefits.

虛實整合對LED 照明產業商業模式之探討-以AgenTech 公司為例 = An Exploration of Clicks and Mortar on the Business Model of LED IlluminationIndustry – The Case of AgenTech Company
李, 文財

虛實整合對LED 照明產業商業模式之探討-以AgenTech 公司為例 = An Exploration of Clicks and Mortar on the Business Model of LED IlluminationIndustry – The Case of AgenTech Company / 李文財撰 - [高雄市] : 撰者, 2014[民103]. - 73面 ; 圖，表 ; 30公分.
參考書目：面63-66103年12月16日公開.
LED產業LED industry

虛實整合對LED 照明產業商業模式之探討-以AgenTech 公司為例 = An Exploration of Clicks and Mortar on the Business Model of LED IlluminationIndustry – The Case of AgenTech Company
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