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探討貿易商企業成長策略之研究-以M公司為例 = Growth Strat...

國立高雄大學高階經營管理碩士在職專班(EMBA)

探討貿易商企業成長策略之研究-以M公司為例 = Growth Strategies of Trading Company: Case Study of M Company

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	Growth Strategies of Trading Company: Case Study of M Company
作者:	江水平,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	2014[民103]
面頁冊數:	55面圖，表 : 30公分;
標題:	進出口貿易商
標題:	Import and export traders
電子資源:	http://handle.ncl.edu.tw/11296/ndltd/61175967602146919304
附註:	參考書目：面40-44
附註:	103年12月16日公開
摘要註:	本研究以M公司做為研究對象，以資源基礎理論為基礎，採用深度訪談法共計訪談M公司高階主管及各部門主管，並以SWOT法來分析M公司之內部優勢、劣勢及外部機會、威脅，以及Ansoff企業成長矩陣分析M公司成長策略之形成，並且探討M公司企業成長策略之執行，獲得以下結論：一、M公司資源與能力分析結果M公司在資源與經營能力上，除了持有固定資產：辦公大樓、廠房、倉庫之外，也同時擁有豐厚的無形資產：總代理及經銷權、商標與專利權與產品專業技術，其經營上則具有產品開發與銷售上的優勢，公司財務上也非常健全。二、M公司Ansoff企業成長矩陣分析M公司成長策略，在滲透策略上採取促銷或以提升服務品質來擴大市場佔有率；在發展策略上則是在國際會展上取得新產品技術；在開發策略上則是以結合產學合作開發牙材與美容醫學與航太產品進入新市場；多角化策略則是積極進入生技產業領域。三、M公司成長策略的執行M公司在成長策略的執行上採取隨時掌握市場需求，適時調整人力和引進新產品，結合物流公司快速因應客戶生產線上的需求。整體衡量市場需求的變動以及提升客戶在技術上的需求，面對進入生技新領域導入金屬中心顧問團隊，在經營上也由銀行提供信保基金以因應資金上的調度。 In this study, based on the resource-based theory, we investigated M Company as the object of study. In-depth interviews were conducted on high level managers and organization-level managers of M Company. In this research, we used the SWOT analysis to understand its internal strengths, weaknesses and external opportunities and threats of M Company, meanwhile we applied Ansoff Growth Matrix to analyze the development of growth strategies of M Company and explored the execution of growth strategies of M Company. The major outcomes of this research are summarized as follows:1. Results of Resource and Competency Analysis of M Company On resource and competency analysis of M Company, in addition to the fixed assets such as buildings, factories, warehouses, M Company has harvesting intangible assets: sole agency, distribution rights, trademark, patent right, and product professional technology, it holds operating strengths on product development and selling with a sound financial system.2. Ansoff Matrix Product Markets of M CompanyThe growth strategies of M Company, its penetration strategy applied promotion or service quality enhancement to expand market share; its development strategy aims to access to new product technology at the international exhibition; its exploration strategy aims to reach the goal of new market entry by developing dental materials, aesthetic medicine, and aerospace products through industry-university cooperation; and its diversification strategy focus on opening up the market of biotechnology industry.3. Execution of growth strategies of M CompanyFor the execution of growth strategies, M Company takes control of market demand anytime to perform the timely adjustment of manpower positioning, new product introduction, and in cooperation with logistics service provider to cope with the fast demands of production line of client. M Company not only performs the overall assessment of changes of market demand but also raises the satisfaction of requirement on technology of clients. M Company introduces the consulting team of metal center to open up the biotechnology industry entry and entrust bank to offer credit guaranty fund to cope with fund procurement.

探討貿易商企業成長策略之研究-以M公司為例 = Growth Strategies of Trading Company: Case Study of M Company
江, 水平

探討貿易商企業成長策略之研究-以M公司為例 = Growth Strategies of Trading Company: Case Study of M Company / 江水平撰 - [高雄市] : 撰者, 2014[民103]. - 55面 ; 圖，表 ; 30公分.
參考書目：面40-44103年12月16日公開.
進出口貿易商Import and export traders

探討貿易商企業成長策略之研究-以M公司為例 = Growth Strategies of Trading Company: Case Study of M Company
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