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Communicating India's soft power :Buddha to Bollywood /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Communicating India's soft power :Daya Kishan Thussu.
其他題名:	Buddha to Bollywood /
作者:	Thussu, Daya Kishan,
面頁冊數:	1 online resource.
標題:	Communication and cultureIndia.
標題:	IndiaIn literature.
電子資源:	https://link.springer.com/book/10.1057/9781137027894
ISBN:	1137027894 (electronic bk.)

Communicating India's soft power :Buddha to Bollywood /
Thussu, Daya Kishan,

Communicating India's soft power :Buddha to Bollywood /Daya Kishan Thussu. - 1 online resource.

Includes bibliographical references and index.

1: De-Americanizing Soft Power -- 2: Historical Context of India's Soft Power -- 3: India Abroad: the Diasporic Dividend -- 4: Software for Soft Power -- 5: Culture as Soft Power : Bollywood and Beyond -- 6: Branding India : a Public-Private Partnership -- Conclusion.

"In recent years, India has emerged as a major economic and political power: on the basis of purchasing-power parity, it was the world's fourth largest economy in 2011. Yet the country's cultural influence outside India has not been adequately analyzed in academic discourses. As the world's largest democracy with a vibrant and pluralist media system, India offers an excellent case study of the power of culture and communication in the age of mediated international relations. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area. The discussion of India's rising soft power is located within a historical context, thus problematizing the notion of Soft Power itself. The book will be aimed at university courses on global media/international relations/area studies - among others. "--

ISBN: 1137027894 (electronic bk.)

Source: 581982Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

686092
Communication and culture
--India.Subjects--Geographical Terms:

392991
India
--In literature.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: P94.65.I4 / T58 2013

Dewey Class. No.: 302.23/0954

Communicating India's soft power :Buddha to Bollywood /
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520 $a "In recent years, India has emerged as a major economic and political power: on the basis of purchasing-power parity, it was the world's fourth largest economy in 2011. Yet the country's cultural influence outside India has not been adequately analyzed in academic discourses. As the world's largest democracy with a vibrant and pluralist media system, India offers an excellent case study of the power of culture and communication in the age of mediated international relations. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area. The discussion of India's rising soft power is located within a historical context, thus problematizing the notion of Soft Power itself. The book will be aimed at university courses on global media/international relations/area studies - among others. "-- $c Provided by publisher.
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