紀錄類型: |
書目-電子資源
: Monograph/item
|
正題名/作者: |
Why marketing to women doesn't work :Jenny Darroch. |
其他題名: |
using market segmentation to understand consumer needs / |
作者: |
Darroch, Jenny, |
面頁冊數: |
1 online resource. |
標題: |
Market segmentation. |
電子資源: |
https://link.springer.com/book/10.1057/9781137358172 |
ISBN: |
1137358173 (electronic bk.) |