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Boomer marketingselling to a recessi...

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Chaston, Ian.

Boomer marketingselling to a recession resistant market /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Boomer marketingIan Chaston.
其他題名:	selling to a recession resistant market /
作者:	Chaston, Ian.
出版者:	London : New York :Routledge,2009.
面頁冊數:	1 online resource (xii, 265 p.) :ill.
標題:	Market segmentationUnited States.
電子資源:	Click here to view
ISBN:	9780203876398 (ebook)

Boomer marketingselling to a recession resistant market /
Chaston, Ian.

Boomer marketingselling to a recession resistant market /[electronic resource] :Ian Chaston. - London : New York :Routledge,2009. - 1 online resource (xii, 265 p.) :ill.

Includes bibliographical references and index.

Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'.

Mode of access: World Wide Web.

ISBN: 9780203876398 (ebook)Subjects--Topical Terms:

352438
Market segmentation
--United States.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.127 / .C53 2009

Dewey Class. No.: 658.804 / C491

Boomer marketingselling to a recession resistant market /
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245 1 0 $a Boomer marketing $h [electronic resource] : $b selling to a recession resistant market / $c Ian Chaston.
260 $a London : New York : $b Routledge, $c 2009.
300 $a 1 online resource (xii, 265 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'.
530 $a Also available in print edition.
538 $a Mode of access: World Wide Web.
650 0 $a Market segmentation $z United States. $3 352438
650 0 $a Target marketing $z United States. $3 299469
650 0 $a Middle-aged consumers $z United States. $3 695650
650 0 $a Baby boom generation $z United States. $3 192224
655 7 $a Electronic books. $2 local. $3 214472
856 4 0 $u http://www.tandfebooks.com/isbn/9780203876398 $z Click here to view

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