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Services marketing :an interactive a...

Fisk, Raymond P.

Services marketing :an interactive approach /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Services marketing :Raymond P. Fisk, Stephen J. Grove, Joby John.
其他題名:	an interactive approach /
作者:	Fisk, Raymond P.
其他作者:	Grove, Stephen J.
出版者:	Mason, Ohio :South-Western ;c2014.
面頁冊數:	xxiii, 261 p. :ill. ;26 cm.
附註:	Previous ed.: Boston, Mass.: Houghton Mifflin, 2008.
標題:	Service industriesManagement.
ISBN:	1285057139 (hbk.) :

Services marketing :an interactive approach /
Fisk, Raymond P.

Services marketing :an interactive approach /Raymond P. Fisk, Stephen J. Grove, Joby John. - 4th ed. - Mason, Ohio :South-Western ;c2014. - xxiii, 261 p. :ill. ;26 cm.

Previous ed.: Boston, Mass.: Houghton Mifflin, 2008.

Includes bibliographical references and indexes.

Understanding services marketing -- Frameworks for managing the customer's experience -- Plugging into the information age -- Planning and producing the service performance -- Designing the service setting -- Leveraging the people factor -- Managing the customer mix -- Setting a price for the service rendered -- Promoting the interactive service experience -- Building customer loyalty through service quality -- Regaining customer confidence through customer service and service recovery -- Researching service success and failure -- Developing marketing strategies for services -- Coping with fluctuating demand for services -- Thinking globally : "it's a small world after all."

ISBN: 1285057139 (hbk.) :NT$6089

Nat. Bib. No.: GBB2A9447bnb

Nat. Bib. Agency Control No.: 016199436UkSubjects--Topical Terms:

200007
Service industries
--Management.

LC Class. No.: HD9980.5 / .F545 2014

Dewey Class. No.: 658.8

Services marketing :an interactive approach /
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020 $a 1285057139 (hbk.) : $c NT$6089
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050 1 4 $a HD9980.5 $b .F545 2014
082 0 4 $a 658.8 $2 23
100 1 $a Fisk, Raymond P. $3 706780
245 1 0 $a Services marketing : $b an interactive approach / $c Raymond P. Fisk, Stephen J. Grove, Joby John.
250 $a 4th ed.
260 $a Mason, Ohio : $b South-Western ; $a Andover : $b Cengage Learning [distributor], $c c2014.
300 $a xxiii, 261 p. : $b ill. ; $c 26 cm.
500 $a Previous ed.: Boston, Mass.: Houghton Mifflin, 2008.
504 $a Includes bibliographical references and indexes.
505 0 $a Understanding services marketing -- Frameworks for managing the customer's experience -- Plugging into the information age -- Planning and producing the service performance -- Designing the service setting -- Leveraging the people factor -- Managing the customer mix -- Setting a price for the service rendered -- Promoting the interactive service experience -- Building customer loyalty through service quality -- Regaining customer confidence through customer service and service recovery -- Researching service success and failure -- Developing marketing strategies for services -- Coping with fluctuating demand for services -- Thinking globally : "it's a small world after all."
650 0 $a Service industries $x Management. $3 200007
650 0 $a Service industries $x Marketing. $3 187344
700 1 $a Grove, Stephen J. $q (Stephen John), $d 1950- $3 706781
700 1 $a John, Joby, $d 1957- $3 706782