| 摘要註: |
近年來,因應商業模式的改變,經濟部自2013年積極推動國際物流的革新,而國際物流業者為提升自身的競爭力,開始朝向電子化、資訊化發展,隨著資訊科技的蓬勃,網路的普遍,物流資訊的處理能力,變得更為重要。為了提供快捷的顧客服務,有效傳遞貨物流通的情況,就需要導入及時追蹤系統。本研究透過問卷調查的方式,採用SPSS與AMOS統計軟體對回收資料進行信效度分析、敘述性統計分析、T檢定及單因子變異數分析、相關分析、迴歸分析等統計分析,來探討國際物流產業導入及時追蹤系統是否會受到創新擴散理論(DOI)之創新特質、組織特質、環境特質以及科技接受模式(TAM)之認知有用性、認知易用性、使用態度、使用行為意願、實際使用行為等各構面的影響。共發放了180份問卷,回收156份,其中有效問卷為151份,有效問卷回收率83.89%。研究結果發現,創新擴散理論中需要考量到使用者之年齡、婚姻、教育程度、產業別的影響。而在科技接受模式部分,則是會受到年齡、婚姻、產業別、工作年資之影響,而完全不受到性別的影響;且本研究所使用的構面與變數間皆具有相關性,其中,成本與各變數間(系統相容性、資訊系統密集度、高階主管的支持、資訊環境競爭性、認知有用性、認知易用性、使用態度、使用行為意願與實際使用行為)為負相關,其餘各構面與變數間為正相關;經由迴歸分析結果顯示,DOI之組織特質對於TAM之認知有用性具有部分正向影響,DOI之創新特質對於TAM之認知易有性具有部分正向影響,DOI之環境特質則對於TAM之認知有用性以及認知易用性具有正向顯著影響;而在科技接受模式部分,則是認知有用性與認知易用性對於使用態度、使用態度對於使用行為意願及使用行為意願對實際使用行為皆具有顯著正向的影響。最後,根據研究結果提出對於國際物流業者導入及時追蹤系統之管理建議。 In recent years, the implementation of innovation for international logistics industry(ILI) has been promoted by the Ministry of Economic Affairs, R.O.C since 2013 due to the change of business Model. To enhance the competitiveness, the ILI has been focusing on the electronic and informative development. It's getting important for dealing with information of cargo transportation. It's essential to implement the real-time tracking system for fast customer service and transportation efficiency.The research aims to study the effects of implementing the real-time tracking system in the ILI companies based on Diffusion of Innovation(DOI) and Technology Acceptance Model(TAM). In the study, the DOI involves three demensions: innovation, and organization, and environment characteristics; the TAM involves five dimensions: perceived usefulness, perceived ease of use, attitude of use, behavior intention of use, and actual behavior of use. The empirical data was collected by questionnaire survey. One hundred eighty questionnaires were distributed and 156 were collected, among those 151 were valid samples. The effective response rate of questionnaires was 83.89%. The statistical softwares of SPSS and AMOS were used to performed the reliability analysis, validity analysis, descriptive statistics, T-test, ANOVA, and regression analysis.Results indicated that users' age, marriage, level of education and industry have impacts on DOI; users' age, marriage, industry, years of work experience have impacts on TAM, and users' gender has no effect. All the dimensions used in the study were relevant to each other. Among those, cost was negatively related to the others, while the rest of the dimensions were positively related to each other. According to regression analysis, organization characteristic of DOI has partially positive impacts on perceived usefulness of TAM. Innovation characteristic of DOI has partially positive impacts on perceived ease of use of TAM. Environment characteristic of DOI has positive impacts on both perceived usefulness and perceived ease of use of TAM. For TAM, Perceived usefulness and perceived ease of use both have positive impacts on attitude of use; attitude of use has positive impact on behavior intention of use; and behavior intention of use has positive impact on actual behavior of use. Finally, managerial suggestions regarding to the implementation of real-time tracking systems were provided to the international logistics industry. |