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Marketing horizonsa 1980's perspecti...

Academy of Marketing Science. ((1980 :)

Marketing horizonsa 1980's perspective : Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing horizonsedited by Venkatakrishna V. Bellur, James W. Camerius, Brian G. Gnauck.
其他題名:	a 1980's perspective : Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference /
其他作者:	Bellur, Venkatakrishna V.
團體作者:	Academy of Marketing Science.
出版者:	Cham :Springer International Publishing :2015.
面頁冊數:	xvi, 368 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Marketing
電子資源:	http://dx.doi.org/10.1007/978-3-319-10966-4
ISBN:	9783319109664 (electronic bk.)

Marketing horizonsa 1980's perspective : Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference /
Academy of Marketing Science.Annual ConferenceDallas, Texas)(1980 :

Marketing horizonsa 1980's perspective : Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference /[electronic resource] :edited by Venkatakrishna V. Bellur, James W. Camerius, Brian G. Gnauck. - Cham :Springer International Publishing :2015. - xvi, 368 p. :ill., digital ;24 cm. - Developments in marketing science. - Developments in marketing science..

Automotive Impact on Market Behavior -- Consumer Behavior -- Industrial Marketing -- International Marketing -- Marketing Education -- Marketing Management -- Marketing Research -- Promotion -- Public Policy -- Quantitative Marketing -- Research in Progress -- Workshop -- Miscellaneous.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1980 Academy of Marketing Science (AMS) Annual Conference held in Dallas, Texas, entitled Marketing Horizons: A 1980's Perspective.

ISBN: 9783319109664 (electronic bk.)

Standard No.: 10.1007/978-3-319-10966-4doiSubjects--Topical Terms:

236505
Marketing

LC Class. No.: HF5411

Dewey Class. No.: 658.8

Marketing horizonsa 1980's perspective : Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference /
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