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Academy of Marketing Science. ((2005 :)

Marketing, technology and customer commitment in the new economyproceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing, technology and customer commitment in the new economyedited by Harlan E. Spotts.
其他題名:	proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference /
其他作者:	Spotts, Harlan E.
團體作者:	Academy of Marketing Science.
出版者:	Cham :Springer International Publishing :2015.
面頁冊數:	xxxiii, 306 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Marketing
電子資源:	http://dx.doi.org/10.1007/978-3-319-11779-9
ISBN:	9783319117799 (electronic bk.)

Marketing, technology and customer commitment in the new economyproceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference /
Academy of Marketing Science.Annual ConferenceTampa, Florida)(2005 :

Marketing, technology and customer commitment in the new economyproceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference /[electronic resource] :edited by Harlan E. Spotts. - Cham :Springer International Publishing :2015. - xxxiii, 306 p. :ill., digital ;24 cm. - Developments in marketing science,2363-6165. - Developments in marketing science..

This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

ISBN: 9783319117799 (electronic bk.)

Standard No.: 10.1007/978-3-319-11779-9doiSubjects--Topical Terms:

236505
Marketing

LC Class. No.: HF5411

Dewey Class. No.: 658.8

Marketing, technology and customer commitment in the new economyproceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference /
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