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Marketing and social media :a guide ...

Koontz, Christie.

Marketing and social media :a guide for libraries, archives, and museums

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing and social media :Christie Koontz and Lorri Mon.
其他題名:	a guide for libraries, archives, and museums
作者:	Koontz, Christie.
其他作者:	Mon, Lorri M.
出版者:	Lanham :Rowman & Littlefield,[2014].
面頁冊數:	xiii, 295 pages ;24 cm.
標題:	LibrariesMarketing.
電子資源:	http://ebookcentral.proquest.com/lib/nuktw/detail.action?docID=1687306
ISBN:	9780810890800 (hbk. : acid-free paper)

Marketing and social media :a guide for libraries, archives, and museums
Koontz, Christie.

Marketing and social media :a guide for libraries, archives, and museums[electronic resource] /Christie Koontz and Lorri Mon. - Lanham :Rowman & Littlefield,[2014]. - xiii, 295 pages ;24 cm.

Includes bibliographical references (pages 281-286) and index.

A customer perspective -- Marketing and mission, goals, and objectives -- Scan the environments -- SWOT : strengths, weaknesses, opportunities and threats -- Stakeholders -- A four-step model for marketing -- Marketing research -- Marketing segmentation -- Marketing mix strategy and product -- Price or customer costs -- Place : channels of distribution -- "Promotion : not the same as marketing!" -- Case studies -- Marketing evaluation -- Four strategic marketing tools: grant writing, public relations, advocacy, common sense -- Synergy and the future.

ISBN: 9780810890800 (hbk. : acid-free paper)Subjects--Topical Terms:

349766
Libraries
--Marketing.

LC Class. No.: Z716.3 / .K67 2014

Dewey Class. No.: 021.7

Marketing and social media :a guide for libraries, archives, and museums
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650 0 $a Museums $x Marketing. $3 289599
650 0 $a Social media. $3 465899
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