國立高雄大學圖資館 |

語系: 繁體中文

說明(常見問題)

圖資館首頁

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

User innovators in the silver market...

SpringerLink (Online service)

User innovators in the silver marketan empirical study among camping tourists /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	User innovators in the silver marketby Konstantin Wellner.
其他題名:	an empirical study among camping tourists /
作者:	Wellner, Konstantin.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden :2015.
面頁冊數:	xviii, 222 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Older consumers.
電子資源:	http://dx.doi.org/10.1007/978-3-658-09044-9
ISBN:	9783658090449 (electronic bk.)

User innovators in the silver marketan empirical study among camping tourists /
Wellner, Konstantin.

User innovators in the silver marketan empirical study among camping tourists /[electronic resource] :by Konstantin Wellner. - Wiesbaden :Springer Fachmedien Wiesbaden :2015. - xviii, 222 p. :ill., digital ;24 cm. - Forschungs-/entwicklungs-/innovations-management. - Forschungs-/entwicklungs-/innovations-management..

The Silver Market Phenomenon -- Users as Main Source of Innovations -- Introduction to the Research Field: Camping & Caravanning.

In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called "Silver Market" segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovating, especially if it relates to age-specific improvements (e.g., comfort and compatibility to other equipment) Analysis by a Structural Equation Model showed that the most important determinant of innovative behavior for older users is technical expertise and that being relatively ahead of trends increases their dissatisfaction with existing products. Additional evidence was found that user with high use experience suffer from functional fixedness. Contents The Silver Market Phenomenon Users as Main Source of Innovations Introduction to the Research Field: Camping & Caravanning Target Groups Researchers and students of Business Administration, Innovation Management and Marketing as well as Gerontology Interested persons in Innovation Management, Market Research and Consumer The Author Konstantin Wellner does research on the impact of demographic change on user innovation at the Hamburg University of Technology, focusing on the impact of age on characteristics and capability of older user innovators.

ISBN: 9783658090449 (electronic bk.)

Standard No.: 10.1007/978-3-658-09044-9doiSubjects--Topical Terms:

352499
Older consumers.

LC Class. No.: HF5415.332.O43

Dewey Class. No.: 658.8340846

User innovators in the silver marketan empirical study among camping tourists /
LDR:02617nmm a2200337 a 4500 001 462469
003 DE-He213
005 20151012165054.0
006 m d
007 cr nn 008maaau
008 151119s2015 gw s 0 eng d
020 $a 9783658090449 (electronic bk.)
020 $a 9783658090432 (paper)
024 7 $a 10.1007/978-3-658-09044-9 $2 doi
035 $a 978-3-658-09044-9
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.332.O43
072 7 $a KJMV6 $2 bicssc
072 7 $a PDG $2 bicssc
072 7 $a BUS087000 $2 bisacsh
082 0 4 $a 658.8340846 $2 23
090 $a HF5415.332.O43 $b W452 2015
100 1 $a Wellner, Konstantin. $3 715462
245 1 0 $a User innovators in the silver market $h [electronic resource] : $b an empirical study among camping tourists / $c by Konstantin Wellner.
260 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer Gabler, $c 2015.
300 $a xviii, 222 p. : $b ill., digital ; $c 24 cm.
490 1 $a Forschungs-/entwicklungs-/innovations-management
505 0 $a The Silver Market Phenomenon -- Users as Main Source of Innovations -- Introduction to the Research Field: Camping & Caravanning.
520 $a In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called "Silver Market" segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovating, especially if it relates to age-specific improvements (e.g., comfort and compatibility to other equipment) Analysis by a Structural Equation Model showed that the most important determinant of innovative behavior for older users is technical expertise and that being relatively ahead of trends increases their dissatisfaction with existing products. Additional evidence was found that user with high use experience suffer from functional fixedness. Contents The Silver Market Phenomenon Users as Main Source of Innovations Introduction to the Research Field: Camping & Caravanning Target Groups Researchers and students of Business Administration, Innovation Management and Marketing as well as Gerontology Interested persons in Innovation Management, Market Research and Consumer The Author Konstantin Wellner does research on the impact of demographic change on user innovation at the Hamburg University of Technology, focusing on the impact of age on characteristics and capability of older user innovators.
650 0 $a Older consumers. $3 352499
650 0 $a Marketing $x Management. $3 200067
650 0 $a Consumer behavior. $3 185170
650 1 4 $a Economics/Management Science. $3 273684
650 2 4 $a Innovation/Technology Management. $3 514149
650 2 4 $a R & D/Technology Policy. $3 274390
650 2 4 $a Tourism Management. $3 681256
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
830 0 $a Forschungs-/entwicklungs-/innovations-management. $3 680184
856 4 0 $u http://dx.doi.org/10.1007/978-3-658-09044-9
950 $a Business and Economics (Springer-11643)