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Successful technological integration...

IGI Global,

Successful technological integration for competitive advantage in retail settings /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Successful technological integration for competitive advantage in retail settings /Eleonora Pantano, editor.
其他作者:	Pantano, Eleonora,
面頁冊數:	PDFs (405 pages) :illustrations.
標題:	Retail tradeTechnological innovations.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8297-9
ISBN:	9781466682986 (ebook)

Successful technological integration for competitive advantage in retail settings /
Successful technological integration for competitive advantage in retail settings /Eleonora Pantano, editor. - PDFs (405 pages) :illustrations.

Includes bibliographical references and index.

Branding, marketing, and design: experiential in-store digital environments / Anthony Kent [and 4 others] -- Consumers' involvement on (re)engineering store design: a cloud approach / Gianpiero Di Blasi, Eleonora Pantano -- A merchant virtual universe as an innovative retail setting: a dynamic perspective on the immersion process / Ingrid Poncin, Marion Garnier, Virginie Maille -- Measuring cognitive and emotional processes in retail: a neuroscience perspective / Patrizia Cherubino [and 5 others] -- Determinants of consumers' mobile coupon adoption: a critical review of theories and literature / Hyunjoo Im, Young Ha -- Adoption of emerging in-store technology interfaces for the apparel retail employee / Tasha L. Lewis, Suzanne Loker -- Omni channel fashion shopping / Astrid Kemperman, Lieke van Delft, Aloys Borgers -- Analyzing online reviews to measure augmented reality acceptance at the point of sale: the case of IKEA / Daniel Baier, Alexandra Rese, Stefanie Schreiber -- Differentiation through service excellence: empirical findings on the role of self-service technology in retail / Philipp Spreer, Katrin Kallweit -- Towards a benchmark in the innovation of the retail channel / Milena Viassone -- Radical and incremental innovation effectiveness in relation to market orientation in the retail industry: triggers, drivers, and supporters / Michael Lewrick [and 4 others] -- Fashion retail innovation: about context, antecedents, and outcome in technological change projects / Torben Tambo -- Financial sustainability of innovative technology in retailing / Sanda Renko, Ivan Kovac -- The roles of corporate marketing strategies and brand management in the global retail industry / Kijpokin Kasemsap.

Restricted to subscribers or individual electronic text purchasers.

"This book examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781466682986 (ebook)

Standard No.: 10.4018/978-1-4666-8297-9doi

LCCN: 2015003850Subjects--Topical Terms:

455603
Retail trade
--Technological innovations.Subjects--Index Terms:

Brand management

LC Class. No.: HF5429 / .S795 2015e

Dewey Class. No.: 658.8/7

Successful technological integration for competitive advantage in retail settings /
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520 3 $a "This book examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices"--Provided by publisher.
530 $a Also available in print.
538 $a Mode of access: World Wide Web.
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