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Maximizing commerce and marketing st...

Burkhalter, Janee N., (1979-)

Maximizing commerce and marketing strategies through micro-blogging /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Maximizing commerce and marketing strategies through micro-blogging /Janee N. Burkhalter and Natalie T. Wood, editors.
其他作者:	Burkhalter, Janee N.,
面頁冊數:	PDFs (380 pages) :illustrations.
標題:	MarketingManagement.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8408-9
ISBN:	9781466684096 (ebook)

Maximizing commerce and marketing strategies through micro-blogging /
Maximizing commerce and marketing strategies through micro-blogging /Janee N. Burkhalter and Natalie T. Wood, editors. - PDFs (380 pages) :illustrations.

Includes bibliographical references and index.

Marketing with Twitter: challenges and opportunities / Alena Soboleva, Suzan Burton, Aila Khan -- Corporate communicative engagement in micro-blogging: cross-cultural analysis of Weibo and Twitter / Bela Florenthal, Mike Chen-Ho Chao -- The role of micro-blogging in responding to corporate controversy / Megan Lambert, Stephanie Vie -- Engaging consumers via Twitter: three successful communicative strategies / Veronica Ravaglia, Eleonora Brivio, Guendalina Graffigna -- Tweeting for service: Twitter as a communication channel for customer service / Ilaria Dalla Pozza, Natalie T. Wood, Janee N. Burkhalter -- Customer service on Twitter: company-customer expectations and service configurations / Alexa K. Fox, Scott Cowley -- Tourism services, micro-blogging, and customer feedback: a tourism provider perspective / Marios D. Sotiriadis, Cina Van Zyl -- Whom to trust for financial advice?: the quality of stock recommendations on Twitter / Simon Pickert, Philipp Sandner -- Legal implications of utilizing micro-blogs in employment practices: a guide for business and marketing professionals / Stephanie A. Tryce -- Integration of micro-blogs into the human resource management (HRM) areas of recruitment and selection / Ryan J Petty, Laxmikant Manroop, Sara Linton -- Perceptions of risks of non-advertising uses of micro-blogging within small to medium enterprises / Soureh Latif Shabgahi, Andrew Cox -- Twitter data acquisition and analysis: methodology and best practice / Stephen Dann -- Micro-blogging as generator of market insights and competitive intelligence / Elisa Arrigo -- Benchmarking micro-blog performance: Twitter content classification framework / Stephen Dann.

Restricted to subscribers or individual electronic text purchasers.

"This book examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781466684096 (ebook)

Standard No.: 10.4018/978-1-4666-8408-9doi

LCCN: 2015008254Subjects--Topical Terms:

200067
Marketing
--Management.Subjects--Index Terms:

Corporate controversy

LC Class. No.: HF5415.13 / .M36759 2015e

Dewey Class. No.: 658.8/72

Maximizing commerce and marketing strategies through micro-blogging /
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530 $a Also available in print.
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