語系:
繁體中文
English
說明(常見問題)
圖資館首頁
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Managing service firmsthe power of m...
~
Skalen, Per.
Managing service firmsthe power of managerial marketing /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Managing service firmsPer Skalen.
其他題名:
the power of managerial marketing /
作者:
Skalen, Per.
出版者:
New York :Routledge,2010.
面頁冊數:
xii, 185 p. :ill.
標題:
Service industries.
電子資源:
http://www.tandfebooks.com/isbn/9780203854495
ISBN:
9780203854495 (e-book : PDF)
Managing service firmsthe power of managerial marketing /
Skalen, Per.
Managing service firms
the power of managerial marketing /[electronic resource] :Per Skalen. - New York :Routledge,2010. - xii, 185 p. :ill. - Routledge interpretive marketing research ;11. - Routledge interpretive marketing research series ;9..
Includes bibliographical references and index.
Introduction -- Power and marketing -- The bureaucratic organization and the reactive employee -- 'I want to help you' : the power of market and service orientation -- The power/knowledge of service quality and coaching -- The managerial rationality of relationship marketing -- From prescribing marketing practices to studying marketing as practice.
Mode of access: World Wide Web.
ISBN: 9780203854495 (e-book : PDF)Subjects--Topical Terms:
201121
Service industries.
Index Terms--Genre/Form:
214472
Electronic books.
LC Class. No.: HD9980.5 / .S55 2010
Dewey Class. No.: 658.8 / S626
Managing service firmsthe power of managerial marketing /
LDR
:01192cmm a2200253Ia 4500
001
464693
003
FlBoTFG
005
20101102123029.0
008
151130s2010 nyua sb 001 0 eng d
020
$a
9780203854495 (e-book : PDF)
035
$a
00000382
040
$a
FlBoTFG
$c
FlBoTFG
050
$a
HD9980.5
$b
.S55 2010
082
$a
658.8
$b
S626
100
1
$a
Skalen, Per.
$3
718270
245
1 0
$a
Managing service firms
$h
[electronic resource] :
$b
the power of managerial marketing /
$c
Per Skalen.
260
$a
New York :
$b
Routledge,
$c
2010.
300
$a
xii, 185 p. :
$b
ill.
490
1
$a
Routledge interpretive marketing research ;
$v
11
504
$a
Includes bibliographical references and index.
505
0
$a
Introduction -- Power and marketing -- The bureaucratic organization and the reactive employee -- 'I want to help you' : the power of market and service orientation -- The power/knowledge of service quality and coaching -- The managerial rationality of relationship marketing -- From prescribing marketing practices to studying marketing as practice.
530
$a
Also available in print edition.
538
$a
Mode of access: World Wide Web.
650
0
$a
Service industries.
$3
201121
650
0
$a
Marketing
$x
Management.
$3
200067
655
7
$a
Electronic books.
$2
local.
$3
214472
776
1
$z
9780415473262
776
1
$z
0415473268
830
0
$a
Routledge interpretive marketing research series ;
$v
9.
$3
534915
856
4 0
$u
http://www.tandfebooks.com/isbn/9780203854495
筆 0 讀者評論
全部
電子館藏
館藏
1 筆 • 頁數 1 •
1
條碼號
館藏地
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
000000113715
電子館藏
1圖書
電子書
EB HD9980.5 S55 2010
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
多媒體檔案
http://www.tandfebooks.com/isbn/9780203854495
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼
登入