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Proceedings of the 1988 Internationa...

(1998 :)

Proceedings of the 1988 International Conference of Services Marketing

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Proceedings of the 1988 International Conference of Services Marketingedited by Edward G. Thomas, S.R. Rao.
其他作者:	Thomas, Edward G.
團體作者:
出版者:	Cham :Springer International Publishing :2015.
面頁冊數:	x, 367 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Service industriesCongresses.Marketing
電子資源:	http://dx.doi.org/10.1007/978-3-319-17317-7
ISBN:	9783319173177 (electronic bk.)

Proceedings of the 1988 International Conference of Services Marketing
Proceedings of the 1988 International Conference of Services Marketing[electronic resource] /edited by Edward G. Thomas, S.R. Rao. - Cham :Springer International Publishing :2015. - x, 367 p. :ill., digital ;24 cm. - Developments in marketing science,2363-6165. - Developments in marketing science..

Papers from Opening Competitive Paper Session -- Travel and Tourism -- Leisure and Recreation -- Recreational Services -- International Services -- Financial Services -- Services Marketing Strategies and Techniques -- Travel and Hospitality -- Health Care Services -- Nonprofit Services -- Industrial Services.

This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality research in the field of Services Marketing and includes papers on various topics including travel and tourism, international services, industrial services and health care services. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

ISBN: 9783319173177 (electronic bk.)

Standard No.: 10.1007/978-3-319-17317-7doiSubjects--Topical Terms:

678536
Service industries
--Marketing--Congresses.

LC Class. No.: HD9980.5

Dewey Class. No.: 658.804

Proceedings of the 1988 International Conference of Services Marketing
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