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Proceedings of the 1983 Academy of M...

Academy of Marketing Science. ((1983 :)

Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conferenceedited by John C. Rogers III.
其他作者:	Rogers, John C.
團體作者:	Academy of Marketing Science.
出版者:	Cham :Springer International Publishing :2015.
面頁冊數:	xxvi, 638 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Marketing
電子資源:	http://dx.doi.org/10.1007/978-3-319-16937-8
ISBN:	9783319169378 (electronic bk.)

Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
Academy of Marketing Science.Annual Conference(1983 :

Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference[electronic resource] /edited by John C. Rogers III. - Cham :Springer International Publishing :2015. - xxvi, 638 p. :ill., digital ;24 cm. - Developments in marketing science,2363-6165. - Developments in marketing science..

Foreword -- Preface -- Channels of Distribution -- Comparative Marketing -- Consumer Behavior -- Futurism in Marketing -- Health Services Marketing -- Industrial Marketing -- International Marketing -- Marketing Education -- Marketing History and Theory -- Marketing in The Third World Countries -- Marketing Management -- Non-Profit -- Research -- Society -- Physical Distribution/Logistics -- Promotions -- Policy -- Quantitative Marketing -- Tourism -- Research in Progress.

This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

ISBN: 9783319169378 (electronic bk.)

Standard No.: 10.1007/978-3-319-16937-8doiSubjects--Topical Terms:

236505
Marketing

LC Class. No.: HF5411

Dewey Class. No.: 658.8

Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
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