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Brand seduction :how neuroscience ca...

Weber, Daryl.

Brand seduction :how neuroscience can help marketers build memorable brands /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Brand seduction :Daryl Weber.
其他題名:	how neuroscience can help marketers build memorable brands /
作者:	Weber, Daryl.
出版者:	Wayne, NJ :Career Press,2016.
面頁冊數:	287 p. :ill. ;22 cm.
標題:	Marketing.
ISBN:	9781632650139 (pbk.) :

Brand seduction :how neuroscience can help marketers build memorable brands /
Weber, Daryl.

Brand seduction :how neuroscience can help marketers build memorable brands /Daryl Weber. - Wayne, NJ :Career Press,2016. - 287 p. :ill. ;22 cm.

Includes bibliographical references and index.

" For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn: The surprising unconscious side of brands. The biggest myths about consumer psychology. The real role of emotions in building brands. Practical tools to use neuroscience to inspire better marketing. Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses. "--

ISBN: 9781632650139 (pbk.) :NT$485

LCCN: 2016001923Subjects--Topical Terms:

182957
Marketing.

LC Class. No.: HF5415 / W373 2016

Dewey Class. No.: 658.8/27019

Brand seduction :how neuroscience can help marketers build memorable brands /
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245 1 0 $a Brand seduction : $b how neuroscience can help marketers build memorable brands / $c Daryl Weber.
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300 $a 287 p. : $b ill. ; $c 22 cm.
504 $a Includes bibliographical references and index.
520 $a " For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn: The surprising unconscious side of brands. The biggest myths about consumer psychology. The real role of emotions in building brands. Practical tools to use neuroscience to inspire better marketing. Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses. "-- $c Provided by publisher.
520 $a "For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing"-- $c Provided by publisher.
650 0 $a Marketing. $3 182957
650 0 $a Branding (Marketing) $x Psychological aspects. $3 736089