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Social media managementtechnologies ...

Looy, Amy Van.

Social media managementtechnologies and strategies for creating business value /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Social media managementby Amy Van Looy.
其他題名:	technologies and strategies for creating business value /
作者:	Looy, Amy Van.
出版者:	Cham :Springer International Publishing :2016.
面頁冊數:	xix, 250 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Social media.
電子資源:	http://dx.doi.org/10.1007/978-3-319-21990-5
ISBN:	9783319219905$q(electronic bk.)

Social media managementtechnologies and strategies for creating business value /
Looy, Amy Van.

Social media managementtechnologies and strategies for creating business value /[electronic resource] :by Amy Van Looy. - Cham :Springer International Publishing :2016. - xix, 250 p. :ill., digital ;24 cm. - Springer texts in business and economics,2192-4333. - Springer texts in business and economics..

Introduction -- Definitions, Social Media Types and Tools -- Social media Strategy and Return on Investment -- Online Advertising and Viral Campaigns -- Social Customer Relationship Management -- Search Engine Optimization -- Sentiment Analysis and Opinion Mining (Business Intelligence) -- Social Network Data and Predictive Mining (Business Intelligence) -- e-Recruitment -- Crowdfunding -- Legal and Ethical Issues in Social Media -- Wrap-up.

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.

ISBN: 9783319219905$q(electronic bk.)

Standard No.: 10.1007/978-3-319-21990-5doiSubjects--Topical Terms:

465899
Social media.

LC Class. No.: HF5415.1265

Dewey Class. No.: 658.872

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