語系:
繁體中文
English
說明(常見問題)
圖資館首頁
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Looking forward, looking backdrawing...
~
Campbell, Colin.
Looking forward, looking backdrawing on the past to shape the future of marketing : proceedings of the 2013 World Marketing Congress : Melbourne, Australia, July 17-20, 2013 /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Looking forward, looking backedited by Colin Campbell, Junzhao Jonathon Ma.
其他題名:
drawing on the past to shape the future of marketing : proceedings of the 2013 World Marketing Congress : Melbourne, Australia, July 17-20, 2013 /
其他作者:
Campbell, Colin.
出版者:
Cham :Springer International Publishing :2016.
面頁冊數:
xxxii, 922 p. :ill., digital ;24 cm.
Contained By:
Springer eBooks
標題:
Marketing
電子資源:
http://dx.doi.org/10.1007/978-3-319-24184-5
ISBN:
9783319241845$q(electronic bk.)
Looking forward, looking backdrawing on the past to shape the future of marketing : proceedings of the 2013 World Marketing Congress : Melbourne, Australia, July 17-20, 2013 /
Looking forward, looking back
drawing on the past to shape the future of marketing : proceedings of the 2013 World Marketing Congress : Melbourne, Australia, July 17-20, 2013 /[electronic resource] :edited by Colin Campbell, Junzhao Jonathon Ma. - Cham :Springer International Publishing :2016. - xxxii, 922 p. :ill., digital ;24 cm. - Developments in marketing science,2363-6165. - Developments in marketing science..
This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
ISBN: 9783319241845$q(electronic bk.)
Standard No.: 10.1007/978-3-319-24184-5doiSubjects--Topical Terms:
236505
Marketing
LC Class. No.: HF5411
Dewey Class. No.: 380.1
Looking forward, looking backdrawing on the past to shape the future of marketing : proceedings of the 2013 World Marketing Congress : Melbourne, Australia, July 17-20, 2013 /
LDR
:02414nmm a2200325 a 4500
001
482182
003
DE-He213
005
20160804165550.0
006
m d
007
cr nn 008maaau
008
161007s2016 gw s 0 eng d
020
$a
9783319241845$q(electronic bk.)
020
$a
9783319241821$q(paper)
024
7
$a
10.1007/978-3-319-24184-5
$2
doi
035
$a
978-3-319-24184-5
040
$a
GP
$c
GP
041
0
$a
eng
050
4
$a
HF5411
072
7
$a
KJS
$2
bicssc
072
7
$a
KJSM
$2
bicssc
072
7
$a
BUS043000
$2
bisacsh
082
0 4
$a
380.1
$2
23
090
$a
HF5411
$b
.L863 2016
245
0 0
$a
Looking forward, looking back
$h
[electronic resource] :
$b
drawing on the past to shape the future of marketing : proceedings of the 2013 World Marketing Congress : Melbourne, Australia, July 17-20, 2013 /
$c
edited by Colin Campbell, Junzhao Jonathon Ma.
260
$a
Cham :
$b
Springer International Publishing :
$b
Imprint: Springer,
$c
2016.
300
$a
xxxii, 922 p. :
$b
ill., digital ;
$c
24 cm.
490
1
$a
Developments in marketing science,
$x
2363-6165
520
$a
This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
650
0
$a
Marketing
$3
236505
650
1 4
$a
Business and Management.
$2
eflch
$3
639169
650
2 4
$a
Marketing.
$3
182957
650
2 4
$a
Business Strategy/Leadership.
$3
524336
650
2 4
$a
Sales/Distribution.
$3
737137
700
1
$a
Campbell, Colin.
$3
738745
700
1
$a
Ma, Junzhao Jonathon.
$3
738746
710
2
$a
SpringerLink (Online service)
$3
273601
773
0
$t
Springer eBooks
830
0
$a
Developments in marketing science.
$3
711110
856
4 0
$u
http://dx.doi.org/10.1007/978-3-319-24184-5
950
$a
Business and Management (Springer-41169)
筆 0 讀者評論
全部
電子館藏
館藏
1 筆 • 頁數 1 •
1
條碼號
館藏地
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
000000122019
電子館藏
1圖書
電子書
EB HF5411 L863 2016
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
多媒體檔案
http://dx.doi.org/10.1007/978-3-319-24184-5
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼
登入