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Multisensory impact of sport eventsa comparative effect analysis based on soccer games /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Multisensory impact of sport eventsby Thorsten Tham.
其他題名:
a comparative effect analysis based on soccer games /
作者:
Tham, Thorsten.
出版者:
Wiesbaden :Springer Fachmedien Wiesbaden :2016.
面頁冊數:
xxviii, 302 p. :ill., digital ;24 cm.
Contained By:
Springer eBooks
標題:
Industrial management.
電子資源:
http://dx.doi.org/10.1007/978-3-658-12105-1
ISBN:
9783658121051$q(electronic bk.)
Multisensory impact of sport eventsa comparative effect analysis based on soccer games /
Tham, Thorsten.
Multisensory impact of sport events
a comparative effect analysis based on soccer games /[electronic resource] :by Thorsten Tham. - Wiesbaden :Springer Fachmedien Wiesbaden :2016. - xxviii, 302 p. :ill., digital ;24 cm. - Schriftenreihe der HHL Leipzig Graduate School of Management. - Schriftenreihe der HHL Leipzig Graduate School of Management..
Brand Management in Sports -- Consideration of Multisensuality in S-O-R Models -- Empirical Study of Sensual Perception and Effectiveness During Games of the German Soccer Club VfL Bochum 1848 -- Derivations of Potential Actions in the Context of Identity-Based Brand Management.
ISBN: 9783658121051$q(electronic bk.)
Standard No.: 10.1007/978-3-658-12105-1doiSubjects--Topical Terms:
174961
Industrial management.
LC Class. No.: HD31 / .T436 2016
Dewey Class. No.: 650
Multisensory impact of sport eventsa comparative effect analysis based on soccer games /
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