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Green marketinga case study of the s...
~
Kirgiz, Ayca Can.
Green marketinga case study of the sub-industry in Turkey /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Green marketingby Ayca Can Kirgiz.
其他題名:
a case study of the sub-industry in Turkey /
作者:
Kirgiz, Ayca Can.
出版者:
London :Palgrave Macmillan UK :2016.
面頁冊數:
xvii, 153 p. :ill., digital ;23 cm.
Contained By:
Springer eBooks
標題:
Green marketingCase studies.Turkey
電子資源:
http://dx.doi.org/10.1057/9781137535894
ISBN:
9781137535894$q(electronic bk.)
Green marketinga case study of the sub-industry in Turkey /
Kirgiz, Ayca Can.
Green marketing
a case study of the sub-industry in Turkey /[electronic resource] :by Ayca Can Kirgiz. - London :Palgrave Macmillan UK :2016. - xvii, 153 p. :ill., digital ;23 cm.
Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.
ISBN: 9781137535894$q(electronic bk.)
Standard No.: 10.1057/9781137535894doiSubjects--Topical Terms:
740150
Green marketing
--Turkey--Case studies.
LC Class. No.: HF5413 / .K57 2016
Dewey Class. No.: 658.802
Green marketinga case study of the sub-industry in Turkey /
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