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Innovation in pricingcontemporary th...

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Hinterhuber, Andreas.

Innovation in pricingcontemporary theories and best practices /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Innovation in pricingedited by Andreas Hinterhuber and Stephan Liozu.
其他題名:	contemporary theories and best practices /
其他作者:	Hinterhuber, Andreas.
出版者:	Abingdon, Oxon :Routledge,2013.
面頁冊數:	xix, 416 p. :ill.
標題:	Pricing.
電子資源:	Click here to view
ISBN:	9780203085684 (e-book : PDF)

Innovation in pricingcontemporary theories and best practices /
Innovation in pricingcontemporary theories and best practices /[electronic resource] :edited by Andreas Hinterhuber and Stephan Liozu. - Abingdon, Oxon :Routledge,2013. - xix, 416 p. :ill.

Includes bibliographical references and index.

pt. 1. Introduction -- pt. 2. Innovation in organizing the pricing function -- pt. 3. Innovation in pricing strategy -- pt. 4. Innovation in pricing tactics -- pt. 5. Psychological aspects of pricing -- pt. 6. The next frontier.

Mode of access: World Wide Web.

ISBN: 9780203085684 (e-book : PDF)Subjects--Topical Terms:

192215
Pricing.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5416.5 / .I586 2013

Dewey Class. No.: 658.816 / I584

Innovation in pricingcontemporary theories and best practices /
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245 0 0 $a Innovation in pricing $h [electronic resource] : $b contemporary theories and best practices / $c edited by Andreas Hinterhuber and Stephan Liozu.
260 $a Abingdon, Oxon : $b Routledge, $c 2013.
300 $a xix, 416 p. : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a pt. 1. Introduction -- pt. 2. Innovation in organizing the pricing function -- pt. 3. Innovation in pricing strategy -- pt. 4. Innovation in pricing tactics -- pt. 5. Psychological aspects of pricing -- pt. 6. The next frontier.
530 $a Also available in print edition.
538 $a Mode of access: World Wide Web.
650 0 $a Pricing. $3 192215
650 0 $a Marketing $x Technological innovations. $3 246425
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700 1 $a Liozu, Stephan. $3 746179
776 1 $z 9780415521611 (hardback) $z 9780415521642 (pbk.)
856 4 0 $u http://www.tandfebooks.com/isbn/9780203085684 $z Click here to view

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