國立高雄大學圖資館 |

Language: English

Back

Making a difference through marketin...

Conduit, Jodie.

Making a difference through marketinga quest for diverse perspectives /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Making a difference through marketingedited by Carolin Plewa, Jodie Conduit.
Reminder of title:	a quest for diverse perspectives /
other author:	Plewa, Carolin.
Published:	Singapore :Springer Singapore :2016.
Description:	xiv, 282 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	MarketingSocial aspects.
Online resource:	http://dx.doi.org/10.1007/978-981-10-0464-3
ISBN:	9789811004643$q(electronic bk.)

Making a difference through marketinga quest for diverse perspectives /
Making a difference through marketinga quest for diverse perspectives /[electronic resource] :edited by Carolin Plewa, Jodie Conduit. - Singapore :Springer Singapore :2016. - xiv, 282 p. :ill., digital ;24 cm.

The Question of Sponsorship Effectiveness -- Leveraging Research on Activation: Quester and Thompson's (2001) Impact on the Field of Sponsorship -- Sponsorship-Linked Attitudes of Employees of Sponsoring Firms: SMEs vs Large Organisations -- Connected Stadium: A Pillar for Football Clubs' Marketing Development? -- Knowing Me, Knowing You: Mentorship, Friendship, and Dancing Queens -- Beyond the Obvious: Facets of Diversity in Marketing Student Groups -- Student Engagement: A Multiple Layer Phenomenon -- Marketing - Making a Difference for Entrepreneurial Universities -- Improving Innovation Process Performance and Service Quality in Innovation Networks -- Promoting Public Health: Understanding the Limitations of Marketing Principles and the Need for Alternative Approaches -- Contemporary Young Consumers and Food Consumption – Implications for Social Marketing and Research.

This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. As such, it provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in making a difference. Organisations are interwoven with the society in which they operate and are thus commonly expected to shoulder some responsibility in advancing that society. While there has been significant academic and practitioner focus on corporate social responsibility (CSR), research is often limited to the organisational benefits and implementation of CSR initiatives. In contrast, this book presents a broader perspective, highlighting a variety of actors and approaches that are making a difference to their various stakeholder groups, specifically in the areas of sponsorship, consumer behaviour, education, health and innovation.

ISBN: 9789811004643$q(electronic bk.)

Standard No.: 10.1007/978-981-10-0464-3doiSubjects--Topical Terms:

230848
Marketing
--Social aspects.

LC Class. No.: HF5414 / .M35 2016

Dewey Class. No.: 658.8

Making a difference through marketinga quest for diverse perspectives /
LDR:02842nmm a2200325 a 4500 001 489047
003 DE-He213
005 20161020112710.0
006 m d
007 cr nn 008maaau
008 161213s2016 si s 0 eng d
020 $a 9789811004643$q(electronic bk.)
020 $a 9789811004629$q(paper)
024 7 $a 10.1007/978-981-10-0464-3 $2 doi
035 $a 978-981-10-0464-3
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5414 $b .M35 2016
072 7 $a KJS $2 bicssc
072 7 $a KJSM $2 bicssc
072 7 $a BUS043000 $2 bisacsh
082 0 4 $a 658.8 $2 23
090 $a HF5414 $b .M235 2016
245 0 0 $a Making a difference through marketing $h [electronic resource] : $b a quest for diverse perspectives / $c edited by Carolin Plewa, Jodie Conduit.
260 $a Singapore : $b Springer Singapore : $b Imprint: Springer, $c 2016.
300 $a xiv, 282 p. : $b ill., digital ; $c 24 cm.
505 0 $a The Question of Sponsorship Effectiveness -- Leveraging Research on Activation: Quester and Thompson's (2001) Impact on the Field of Sponsorship -- Sponsorship-Linked Attitudes of Employees of Sponsoring Firms: SMEs vs Large Organisations -- Connected Stadium: A Pillar for Football Clubs' Marketing Development? -- Knowing Me, Knowing You: Mentorship, Friendship, and Dancing Queens -- Beyond the Obvious: Facets of Diversity in Marketing Student Groups -- Student Engagement: A Multiple Layer Phenomenon -- Marketing - Making a Difference for Entrepreneurial Universities -- Improving Innovation Process Performance and Service Quality in Innovation Networks -- Promoting Public Health: Understanding the Limitations of Marketing Principles and the Need for Alternative Approaches -- Contemporary Young Consumers and Food Consumption – Implications for Social Marketing and Research.
520 $a This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. As such, it provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in making a difference. Organisations are interwoven with the society in which they operate and are thus commonly expected to shoulder some responsibility in advancing that society. While there has been significant academic and practitioner focus on corporate social responsibility (CSR), research is often limited to the organisational benefits and implementation of CSR initiatives. In contrast, this book presents a broader perspective, highlighting a variety of actors and approaches that are making a difference to their various stakeholder groups, specifically in the areas of sponsorship, consumer behaviour, education, health and innovation.
650 0 $a Marketing $x Social aspects. $3 230848
650 1 4 $a Business and Management. $2 eflch $3 639169
650 2 4 $a Marketing. $3 182957
650 2 4 $a Business Ethics. $3 731091
650 2 4 $a Health Promotion and Disease Prevention. $3 274213
700 1 $a Plewa, Carolin. $3 747277
700 1 $a Conduit, Jodie. $3 747278
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-981-10-0464-3
950 $a Business and Management (Springer-41169)