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Sport brands

Bodet, Guillaume.

Sport brands

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Sport brandsPatrick Bouchet, Dieter Hillairet and Guillaume Bodet.
作者:	Bouchet, Patrick.
其他作者:	Hillairet, Dieter.
出版者:	Milton Park, Abingdon, Oxon :Routledge,2013.
面頁冊數:	x, 197 p. :ill.
標題:	SportsMarketing.
電子資源:	Click here to view
ISBN:	9780203114667 (e-book : PDF)

Sport brands
Bouchet, Patrick.

Sport brands[electronic resource] /Patrick Bouchet, Dieter Hillairet and Guillaume Bodet. - Milton Park, Abingdon, Oxon :Routledge,2013. - x, 197 p. :ill. - Routledge sports marketing.

Includes bibliographical references (p. [180]-189) and index.

1. The great variety of sport brands -- 2. The tangible influence of sport brands -- 3. The intangible influence of sport brands -- 4. Subcultures, communities and sport brands -- 5. The economic and social value of sport brands -- 6. Sport brands' growth strategies -- 7. Sport brands' threats.

Mode of access: World Wide Web.

ISBN: 9780203114667 (e-book : PDF)Subjects--Topical Terms:

202500
Sports
--Marketing.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: GV716 / .B664 2013

Dewey Class. No.: 796.06 / B753

Sport brands
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035 $a 00000088
040 $a FlBoTFG $c FlBoTFG
050 0 0 $a GV716 $b .B664 2013
082 0 0 $a 796.06 $b B753
100 1 $a Bouchet, Patrick. $3 752788
245 1 0 $a Sport brands $h [electronic resource] / $c Patrick Bouchet, Dieter Hillairet and Guillaume Bodet.
260 $a Milton Park, Abingdon, Oxon : $b Routledge, $c 2013.
300 $a x, 197 p. : $b ill.
490 0 $a Routledge sports marketing
504 $a Includes bibliographical references (p. [180]-189) and index.
505 0 $a 1. The great variety of sport brands -- 2. The tangible influence of sport brands -- 3. The intangible influence of sport brands -- 4. Subcultures, communities and sport brands -- 5. The economic and social value of sport brands -- 6. Sport brands' growth strategies -- 7. Sport brands' threats.
530 $a Also available in print edition.
538 $a Mode of access: World Wide Web.
650 0 $a Sports $x Marketing. $3 202500
650 0 $a Professional sports $x Economic aspects. $3 252154
650 0 $a Sports $x Economic aspects. $3 191544
650 0 $a Sports $x Social aspects. $3 200832
650 0 $a Sports administration. $3 191142
655 7 $a Electronic books. $2 local. $3 214472
700 1 $a Hillairet, Dieter. $3 752789
700 1 $a Bodet, Guillaume. $3 752790
776 1 $z 9780415532846 (hardback) $z 9780415532853 (pbk)
856 4 0 $u http://www.tandfebooks.com/isbn/9780203114667 $z Click here to view