國立高雄大學圖資館 |

語系: 繁體中文

說明(常見問題)

圖資館首頁

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Developing international strategies

Grunig, Rudolf.

Developing international strategies

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Developing international strategiesby Rudolf Grunig, Dirk Morschett.
作者:	Grunig, Rudolf.
其他作者:	Morschett, Dirk.
出版者:	Berlin, Heidelberg :Springer Berlin Heidelberg :2017.
面頁冊數:	xviii, 218 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	International business enterprises.
電子資源:	http://dx.doi.org/10.1007/978-3-662-53123-5
ISBN:	9783662531235$q(electronic bk.)

Developing international strategies
Grunig, Rudolf.

Developing international strategies[electronic resource] /by Rudolf Grunig, Dirk Morschett. - 2nd ed. - Berlin, Heidelberg :Springer Berlin Heidelberg :2017. - xviii, 218 p. :ill., digital ;24 cm.

Introduction -- Internationalization: Facts and Figures About Internationalization at the Macro Level -- Facts and Figures About Internationalization at the Company Level -- Reasons of the Internationalization of Companies -- Generell Strategic Planning and Its Importance for Going International -- General Strategic Planning as the Starting Point for Going International for New Markets -- General Strategic Planning as the Starting Point for Going International for Production and Sourcing -- Going International for New Markets: Overview of the Planning Process for Going International for New Markets -- Determining the Target Markets -- Determining the Market Entry Modes -- Developing the Strategy and the Project Plans -- Going International for Production and Sourcing: Overview of the Planning Process for Going International for Production and Sourcing -- Determining a Framework for Going International for Production and Sourcing -- Determining Suitable Location - Operation Mode Combinations -- Developing the Strategy and the Project Plans -- Strategic Challenges of International Companies: Determining the Generic International Strategy -- Determining the Differentiation-Standardization Level of the Market Offer -- Determining the Operations Strategy.

This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge. The book addresses this, putting forward suggestions that allow large and medium-sized companies to profit from internationalization. After a comprehensive introduction to internationalization and strategic planning, the authors make clear recommendations, suggesting detailed processes for developing international strategies. The book distinguishes between going global for new markets and internationalizing production and sourcing. For both, the book proposes procedures for performing meaningful strategic analyses and for developing successful international strategies. Lastly, it highlights the challenges faced by international companies and discusses useful decision processes. The book offers valuable insights for company executives, participants in Executive MBA programs, and master's students.

ISBN: 9783662531235$q(electronic bk.)

Standard No.: 10.1007/978-3-662-53123-5doiSubjects--Topical Terms:

183603
International business enterprises.

LC Class. No.: HD62.4 / .G78 2017

Dewey Class. No.: 658.409

Developing international strategies
LDR:03362nmm a2200325 a 4500 001 504818
003 DE-He213
005 20160912230853.0
006 m d
007 cr nn 008maaau
008 171030s2017 gw s 0 eng d
020 $a 9783662531235$q(electronic bk.)
020 $a 9783662531228$q(paper)
024 7 $a 10.1007/978-3-662-53123-5 $2 doi
035 $a 978-3-662-53123-5
040 $a GP $c GP
041 0 $a eng
050 4 $a HD62.4 $b .G78 2017
072 7 $a KJC $2 bicssc
072 7 $a BUS041000 $2 bisacsh
082 0 4 $a 658.409 $2 23
090 $a HD62.4 $b .G891 2017
100 1 $a Grunig, Rudolf. $3 255863
245 1 0 $a Developing international strategies $h [electronic resource] / $c by Rudolf Grunig, Dirk Morschett.
250 $a 2nd ed.
260 $a Berlin, Heidelberg : $b Springer Berlin Heidelberg : $b Imprint: Springer, $c 2017.
300 $a xviii, 218 p. : $b ill., digital ; $c 24 cm.
505 0 $a Introduction -- Internationalization: Facts and Figures About Internationalization at the Macro Level -- Facts and Figures About Internationalization at the Company Level -- Reasons of the Internationalization of Companies -- Generell Strategic Planning and Its Importance for Going International -- General Strategic Planning as the Starting Point for Going International for New Markets -- General Strategic Planning as the Starting Point for Going International for Production and Sourcing -- Going International for New Markets: Overview of the Planning Process for Going International for New Markets -- Determining the Target Markets -- Determining the Market Entry Modes -- Developing the Strategy and the Project Plans -- Going International for Production and Sourcing: Overview of the Planning Process for Going International for Production and Sourcing -- Determining a Framework for Going International for Production and Sourcing -- Determining Suitable Location - Operation Mode Combinations -- Developing the Strategy and the Project Plans -- Strategic Challenges of International Companies: Determining the Generic International Strategy -- Determining the Differentiation-Standardization Level of the Market Offer -- Determining the Operations Strategy.
520 $a This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge. The book addresses this, putting forward suggestions that allow large and medium-sized companies to profit from internationalization. After a comprehensive introduction to internationalization and strategic planning, the authors make clear recommendations, suggesting detailed processes for developing international strategies. The book distinguishes between going global for new markets and internationalizing production and sourcing. For both, the book proposes procedures for performing meaningful strategic analyses and for developing successful international strategies. Lastly, it highlights the challenges faced by international companies and discusses useful decision processes. The book offers valuable insights for company executives, participants in Executive MBA programs, and master's students.
650 0 $a International business enterprises. $3 183603
650 1 4 $a Business and Management. $2 eflch $3 639169
650 2 4 $a Business Strategy/Leadership. $3 524336
650 2 4 $a Emerging Markets/Globalization. $3 557943
650 2 4 $a Small Business. $3 732010
650 2 4 $a Organization. $3 180004
700 1 $a Morschett, Dirk. $3 497732
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-3-662-53123-5
950 $a Business and Management (Springer-41169)