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Sustainable luxury brandsevidence fr...

Amatulli, Cesare.

Sustainable luxury brandsevidence from research and implications for managers /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Sustainable luxury brandsby Cesare Amatulli ... [et al.].
其他題名:	evidence from research and implications for managers /
其他作者:	Amatulli, Cesare.
出版者:	London :Palgrave Macmillan UK :2017.
面頁冊數:	xv, 244 p. :ill., digital ;22 cm.
Contained By:	Springer eBooks
標題:	Business.
電子資源:	http://dx.doi.org/10.1057/978-1-137-60159-9
ISBN:	9781137601599$q(electronic bk.)

Sustainable luxury brandsevidence from research and implications for managers /
Sustainable luxury brandsevidence from research and implications for managers /[electronic resource] :by Cesare Amatulli ... [et al.]. - London :Palgrave Macmillan UK :2017. - xv, 244 p. :ill., digital ;22 cm. - Palgrave advances in luxury. - Palgrave advances in luxury..

Introduction: Sustainability in Luxury Branding -- Chapter 1 Inside Luxury: Main Features, Evolving Trends and Marketing Paradoxes -- Chapter 2 Luxury, Sustainability and "Made in" -- Chapter 3 Luxury Consumption and Sustainability -- Chapter 4 Sustainability across Industries -- Chapter 5 Insights from Key Topics in Sustainable Luxury Research -- Conclusions.

This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into current and upcoming topics in luxury research.

ISBN: 9781137601599$q(electronic bk.)

Standard No.: 10.1057/978-1-137-60159-9doiSubjects--Topical Terms:

188101
Business.

LC Class. No.: HD9999.L852 / A63 2017

Dewey Class. No.: 658.408

Sustainable luxury brandsevidence from research and implications for managers /
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