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Strategic retail managementtext and ...

Morschett, Dirk.

Strategic retail managementtext and international cases /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Strategic retail managementby Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein.
其他題名:	text and international cases /
作者:	Zentes, Joachim.
其他作者:	Morschett, Dirk.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden :2017.
面頁冊數:	xvi, 468 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Retail tradeManagement.
電子資源:	http://dx.doi.org/10.1007/978-3-658-10183-1
ISBN:	9783658101831$q(electronic bk.)

Strategic retail managementtext and international cases /
Zentes, Joachim.

Strategic retail managementtext and international cases /[electronic resource] :by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein. - 3rd ed. - Wiesbaden :Springer Fachmedien Wiesbaden :2017. - xvi, 468 p. :ill., digital ;24 cm.

Functions, Formats and Players in Retailing -- Strategic Marketing in Retailing -- Marketing Mix in Retailing -- Buying, Logistics and Performance Measurement.

This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management. Contents Functions, Formats and Players in Retailing Strategic Marketing in Retailing Marketing Mix in Retailing Buying, Logistics and Performance Measurement Target Groups Advanced undergraduate students and graduate students majoring in Business Administration, Marketing or Management Practitioners who wish to obtain compact and practice-oriented information on current concepts The Authors Joachim Zentes is Professor Emeritus of Management and Marketing at the Saarland University, Saarbrucken, Germany. Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany.

ISBN: 9783658101831$q(electronic bk.)

Standard No.: 10.1007/978-3-658-10183-1doiSubjects--Topical Terms:

219883
Retail trade
--Management.

LC Class. No.: HF5429 / .Z46 2017

Dewey Class. No.: 658.87

Strategic retail managementtext and international cases /
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