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The new advertisingbranding, content...

Brown, Ruth E. ((Professor of advertising))

The new advertisingbranding, content, and consumer relationships in the data-driven social media era /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The new advertisingRuth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala.
其他題名:	branding, content, and consumer relationships in the data-driven social media era /
其他作者:	Brown, Ruth E.
出版者:	Santa Barbara, Calif. :Praeger,2016.
面頁冊數:	1 online resource (2 v.) :ill.
標題:	Advertising.
電子資源:	http://ebooks.abc-clio.com/?isbn=9781440833434
ISBN:	9781440833434 (e-book)

The new advertisingbranding, content, and consumer relationships in the data-driven social media era /
The new advertisingbranding, content, and consumer relationships in the data-driven social media era /[electronic resource] :Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala. - Santa Barbara, Calif. :Praeger,2016. - 1 online resource (2 v.) :ill.

Includes bibliographical references and index.

v. 1. Traditional advertising transformed -- v. 2. New media, new uses, new metrics.

ISBN: 9781440833434 (e-book)Subjects--Topical Terms:

191710
Advertising.

LC Class. No.: HF5823 / .N4475 2016

Dewey Class. No.: 659.1

The new advertisingbranding, content, and consumer relationships in the data-driven social media era /
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