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Advanced theory and practice in spor...
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Hunter, Jason D.
Advanced theory and practice in sport marketing
Record Type:
Electronic resources : Monograph/item
Title/Author:
Advanced theory and practice in sport marketingEric C. Schwarz, Jason D. Hunter, and Alan LaFleur.
Author:
Schwarz, Eric C.
other author:
Hunter, Jason D.
Published:
Abingdon, Oxon :Routledge,c2013.
Description:
1 online resource (xxii, 409 p.) :ill.
Subject:
SportsMarketing.
Online resource:
http://www.taylorfrancis.com/books/9780203123386
ISBN:
9780203123386 (ebk.)
Advanced theory and practice in sport marketing
Schwarz, Eric C.
Advanced theory and practice in sport marketing
[electronic resource] /Eric C. Schwarz, Jason D. Hunter, and Alan LaFleur. - 2nd ed. - Abingdon, Oxon :Routledge,c2013. - 1 online resource (xxii, 409 p.) :ill.
Includes bibliographical references (p. 383-400) and index.
pt. 1. Sport marketing : the basics -- pt. 2. Understanding the sport consumer -- pt. 3. Sport marketing logistics -- pt. 4. Promotional aspects of sport marketing -- pt. 5. The evolution of sport marketing.
Mode of access: World Wide Web.
ISBN: 9780203123386 (ebk.)Subjects--Topical Terms:
202500
Sports
--Marketing.Index Terms--Genre/Form:
214472
Electronic books.
LC Class. No.: GV716 / .S37 2013
Dewey Class. No.: 796.0688 / S411
Advanced theory and practice in sport marketing
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Advanced theory and practice in sport marketing
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[electronic resource] /
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Eric C. Schwarz, Jason D. Hunter, and Alan LaFleur.
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2nd ed.
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Abingdon, Oxon :
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Routledge,
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c2013.
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1 online resource (xxii, 409 p.) :
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ill.
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Includes bibliographical references (p. 383-400) and index.
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pt. 1. Sport marketing : the basics -- pt. 2. Understanding the sport consumer -- pt. 3. Sport marketing logistics -- pt. 4. Promotional aspects of sport marketing -- pt. 5. The evolution of sport marketing.
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Also available in print edition.
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Mode of access: World Wide Web.
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Hunter, Jason D.
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LaFleur, Alan.
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http://www.taylorfrancis.com/books/9780203123386
based on 0 review(s)
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電子館藏
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1 records • Pages 1 •
1
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Attachments
000000140523
電子館藏
1圖書
電子書
EB GV716 S37 c2013
一般使用(Normal)
On shelf
0
1 records • Pages 1 •
1
Multimedia
Multimedia file
http://www.taylorfrancis.com/books/9780203123386
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