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Value-oriented media managementdecis...

Altmeppen, Klaus-Dieter.

Value-oriented media managementdecision making between profit and responsibility /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Value-oriented media managementedited by Klaus-Dieter Altmeppen, C. Ann Hollifield, Joost van Loon.
其他題名:	decision making between profit and responsibility /
其他作者:	Altmeppen, Klaus-Dieter.
出版者:	Cham :Springer International Publishing :2017.
面頁冊數:	viii, 240 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Mass mediaDecision making.
電子資源:	http://dx.doi.org/10.1007/978-3-319-51008-8
ISBN:	9783319510088$q(electronic bk.)

Value-oriented media managementdecision making between profit and responsibility /
Value-oriented media managementdecision making between profit and responsibility /[electronic resource] :edited by Klaus-Dieter Altmeppen, C. Ann Hollifield, Joost van Loon. - Cham :Springer International Publishing :2017. - viii, 240 p. :ill., digital ;24 cm. - Media business and innovation. - Media business and innovation..

Theories, Concepts and Findings in Value-Oriented Media Management -- Cultures and Organizations: Structures, Actions and Values in Media Companies -- Corporate Governance and Corporate Social Responsibility: The Role of Management and Leadership for Value Orientation and Implementation -- Trust, Branding, Digitalization: Value Drivers.

In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers' decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.

ISBN: 9783319510088$q(electronic bk.)

Standard No.: 10.1007/978-3-319-51008-8doiSubjects--Topical Terms:

779332
Mass media
--Decision making.

LC Class. No.: P96.M34 / V35 2017

Dewey Class. No.: 302.23068

Value-oriented media managementdecision making between profit and responsibility /
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